Why Interior Designers Need Instagram: 10 Reasons

Why Interior Designers Need Instagram: 10 Reasons

Instagram is an incredibly powerful tool for interior designers.

Did you know that 95 percent of adults between 18 and 34 are likely to follow a brand on social media? Interior design is a profession that is full of creativity.

It is never boring, always transforming, and always exciting. It’s no wonder that interior designers want to share their ideas with others online. Despite this, there are still many interior designers who do not use social media.

But, what social media platforms should interior designers focus on?  What about Instagram? Is Instagram for interior designers absolutely essential? YES.

There are several benefits you can reap from using Instagram as an interior designer. Keep reading to learn more about interior design and Instagram. 

1. Create a Marketing Impact

When you are looking for a service, where do you go? Years ago, television ads, billboards, the yellow pages, and word of mouth were heavily relied on. 

However, now there’s a wealth of information available to potential clients with a few clicks of a keyboard. 

With the wealth of services available, you need to be online and present on social media. It can have a significant impact on digital marketing for interior designers.  

Connect With Gen Z and Millenials

Younger generations are gaining more and more buying power. As Millenials and Gen Z find themselves in need of interior design that reflects who they are, it’s important to know how to connect to them. 

Gen Z and Millenials connect to advertising differently. They would rather see real people over celebrities and value authenticity. In addition, 84 percent will skip video ads and look for content from real influencers instead.

This means that they would rather follow and connect with an individual they know and trust rather than a brand. So, in order to reach out to these demographics, it is important that you use platforms such as Instagram to connect with them.

How Will Instagram Help Achieve this?

When you post photos of exceptional work on Instagram, it will be viewed by anyone who follows you. The more followers you have, the more your photos can spread and gain a lot of visibility.

This will help you attract more clients and increase your business. Some interior designers estimate that about 60 percent of their business comes from clients that find them on Instagram. There are a few things Instagram allows you to do that help achieve this marketing impact.

Engaging Content

You can post full portfolios of your work or just a tease with some sass to draw users in on Instagram. Creating engaging content captures an audience’s attention and keeps them interested in your posts. It is a powerful tool in marketing for interior designers.

Visual Appeal

Instagram allows you to deliver content to potential clients in a fun, interesting, and visually interesting way. For instance, you can create infographics that go viral on Instagram with interior design tips and tricks. 

Showcasing your work visually is a powerful way to engage your audience and generate interest. If a person is inspired by your work and likes your style, they are more likely to hire you.

What was cool ten minutes ago is so yesterday now. Trying to keep up with constantly changing trends as an interior designer can feel overwhelming.

Not only do you need to know what the latest trends are, but you need to show that your own work is keeping up with those trends. There are a couple of ways you can use Instagram to keep up with the trends and show that you are.

Research may sound boring, but it’s a necessary evil. 

There are a number of interior design accounts on Instagram that profile and showcase the current trends and styles. These accounts give you some different ideas that you can then use on your own Instagram account.

You can search these accounts based on the interior design style you work with, such as ‘modern interior design,’ ‘French interior design,’ or ‘rustic interior design.’

Showcase Your Current Work

You can show your followers what you currently have going on in the design world by showcasing your current work. When you post your current projects, you can include links to the projects so users can see more details and images. This will help you to show your followers you are always working on new and innovative projects, and they keep up with the trends.

Research Your Competitors

If you want to spy on your competitors a bit, Instagram is a great place to do that. You can see what type of content they are posting, what projects they are featuring, what their style is, and their general aesthetic.

You can then use this knowledge to give your own account a similar look and feel. You can also search this information with the various hashtags used by your competitors. You can research hashtags such as ‘#interiordesign,’ ‘#interior,’ or ‘#interiordesign’ if your competitors are not already using these hashtags.

3. Stand Out From the Crowd

Unlike chameleons, you don’t want to blend into your surroundings when you’re trying to get noticed as an interior designer. 

Interior design is a competitive business, and one of the biggest hurdles you will encounter is getting noticed. In the world of interior design, standing out is key.

You want to ensure your work is visible to the people looking for it so you can generate leads and convert them into clients. Using Instagram can help you stand out from the crowd and make people take notice.

Collaboration With Other Designers

Other designers might be your competitors, but they’re also your network. 

Collaborating with other interior designers can help you to stand out from the crowd. When you collaborate with other designers, you learn from them, and they learn from you.

You can also generate new clients by becoming friends with interior designers and letting them use your services. When you are able to help other people in your field, people will take notice.

You can show off your collaboration by posting pictures of it on your Instagram account. People can then check out the images directly from your Instagram account.

Social media is an important tool for interior designers
Photo courtesy: Unsplash

4. Build an Online Portfolio

Having an online portfolio is essential for any designer, no matter what your style is. Your portfolio should showcase your very best work so people can see your work and how it stacks up with other designers.

5. Promote Events

Sharing the details of your events is essential to make sure people know about them. You can share the details of your upcoming events on Instagram and encourage them to come.

You can help people get to your events by offering event tickets for sale, or you can partner with other designers to offer a discount for buying multiple tickets to your event.

6. Create a Brand

Who are you? Does your brand showcase that online and offline? 

Creating a brand is essential for any business, and no matter what type of business you are in, it is important you have your own branding. Using Instagram is a great way to build your brand. You can show off your personality and your style by posting pictures of your work.

You can also show your ethics and your business style by posting images of your work and the people you have helped. Your Instagram audience will then be able to connect with your brand and will be more likely to buy your products and services.

7. Build Credibility

You want your followers to know you are as good as you say you are. You want them to know that you are skilled in your design field and that you are able to meet and exceed their expectations.

Building credibility is the best way to prove you are a good designer. You can build credibility by showing off your work, giving advice to your followers, posting advice to others, and posting pictures of your design decisions.

Offer Advice

There are a million and one people out there offering advice. But, what is rare to find is good advice that works. If you offer that, you can build credibility with your followers. 

8. Find Creative Ways to Engage Your Audience

On Instagram, you can stand out from the crowd because of the ability to find creative ways to engage your audience. 

Here are some things you can do to help engage your audience:

Post Photos of Your Work

Posting photos of your work is a great way to use Instagram to promote yourself. People can get a real sense of your design abilities and reliability when they see images of your work.

Post Inspirational Quotes

Instagram is a great way to find inspiration. Find quotes and post inspirational pictures.

One of the main things people are looking for on Instagram is inspiration which gives you an open door to creatively engage with your followers.

Offer Promotions

People like to take advantage of special offers and discounts. You can use Instagram to offer promotions for your services and products. You can promote this through an image with a discount code and a description.

This is a great way to encourage people to take advantage of your offer. You can also include a link to your website in your description to make it easy for users to visit and make purchases.

Run Contests

You can run contests to get people to engage more with your product or service. You can offer them a discount or a freebie for people who share your posts on their feed.

Ask for Feedback

You can ask for feedback on your design services and products by asking your followers what they think. If you want, you can even ask them what they like or dislike about your products or services. This is a great way to get your followers to become more engaged with your brand.

Give Tips

You can give tips on how to improve your home, creating a sense of value within your services and products. You can give advice based on your own experiences and what you have learned to help people who are thinking about hiring you.

9. Connect With Potential Leads

Do you want more business? 

Connecting with potential leads is essential. One way you can do that is on Instagram. You can connect with potential leads by following them and commenting on their pictures.

You can ask them to check out your website and see how you can help them. You can connect with leads by following them, commenting on their pictures and asking them to check out your website.

You can also engage with potential leads by asking them to check you out or view your website and see how you can help them reach their home design goals. Being able to connect with leads is a great way to bring in potential clients to your business.

You can include links in your Instagram bio. This will make it easier for people to get in touch with you and contact you for business.

You can also have an email sign-up form on your website and include it in your bio on Instagram. This way, you can have a way to connect with potential clients without having to go through your social media pages.

Find Partners

You can find affiliates to help you promote your profession and business. You can find other interior designers who are interested in partnering with you to collaborate on projects. This is a great way to work with other interior designers and promote yourself while they promote you.

Connecting with clients is critical for running a successful social media marketing campaiign for your interior design business
Photo courtesy: Unsplash

10. Connect on a Different Level With Clients

Today it’s all about being authentic and customer experience. Instagram provides significant benefits because you can connect in comments, engage with other users’ posts, and even post reels to connect with people. 

Be Responsive

To connect with clients on a deeper level, you need to be responsive. Being responsive is an important way to interact with your followers.

You can respond to their comments, posts, and pictures. If someone tags you in a picture, you can respond to them.

Final Word: Instagram for Interior Designers

Instagram for interior designers has many benefits. It can be a powerful tool for marketing and a creative way to connect with your audience. 

Are you looking to better connect with your audience on social media? We know how to help you stand out and be authentic. Let’s chat and start planning your strategy today. 

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