Instagram & Social Media for Interior Designers

Wingnut Social stands out because we are not just a social media agency — we’re experts in marketing specifically for interior designers. We understand the nuances of this industry, from capturing the artistry of your designs to speaking directly to the high-end clients you want to attract. Our approach is deeply personalized, never one-size-fits-all.

We take the time to understand your unique style, business goals, and target audience. Then we craft a custom social media strategy that aligns with your brand and elevates your digital presence. Whether it’s constructing compelling content, optimizing posts for maximum reach, or building engaged communities, our work is rooted in deep understanding of both interior design and digital marketing, ensuring that you stand out in a competitive market.  

We begin with a comprehensive onboarding process that includes a deep-dive conversation where we get to know you and your business while you get to know your account strategist. We work through access to accounts and technical setup to make the process smooth. We get everything we need to begin crafting your custom social media strategy, creating initial content, and more. This process takes roughly three weeks.

At Wingnut Social, we go beyond just posting – we guide you through the entire content creation process, ensuring your social media reflects the full scope of your design expertise. We’ll work closely with you to identify the best photos and videos to capture, guiding framing, angles, and lighting to showcase your work at its best.

If you have existing videos or previously shared content, we can expertly repurpose it, turning past projects into fresh, engaging posts that extend the life of your best work. We also weave in user-generated content (UGC) and other shareable assets to keep your feed dynamic and authentic, building a strong connection with your audience.

For those finishing touches, we offer tailored graphic design support, from polished quote graphics to on-brand image templates, so your content looks professional and cohesive. Advanced photo retouching, custom photography, and high-production video are not included in our standard services, but we’ll help you identify the visual assets that would best support your strategy.

It’s our job to ensure you have the right amount of content to be lively and active on social, regardless of the number of images you have on hand. When writing your custom social media strategy, we’ll take the number of images you have into account and suggest a variety of content pillars that will appeal to your audience. 

We take the time to get to know you, your work, your ideal client base, and your business. We will study your website, your past social posts, and other content to best capture your tone and style perfectly. Your social media strategy will detail our profile of your voice and messaging so you can see that we have gotten it right.

We meet as a team weekly to analyze your analytics and insights and discuss changes to your strategy, if any are needed. We provide weekly feedback and updates on your account performance so you can see your growth and reach with every step. You will also receive a detailed monthly report on how your social media accounts are performing.  

Based on those reports, we keep your strategy updated and responsive to what your audience likes to engage with and what drives traffic to your website. Your strategy is a living, breathing, ongoing marketing plan.

Absolutely. You will have full control, with the ability to review, approve, or request edits on every piece of content before it goes live.

We take a proactive, hands-on approach to community management, responding to all comments on your accounts from 9AM to 9PM, seven days a week. Using secure software, we centralize all your social interactions, ensuring no message slips through the cracks. This allows us to engage with your audience quickly and meaningfully, strengthening connections and building loyalty.

With our proprietary Wingnut Growth Boost TM service, we go a step further, strategically engaging with potential clients and industry influencers through thoughtful commenting and targeted community management. This approach helps increase brand awareness, drive follower growth, and position your business to stand out in the design world.

We also monitor direct messages, alerting you to hot leads and guiding them towards next steps for working with you.

That depends on the level of service you choose. We can be as hands-on as you need us to be. We know that you are busy with your design business and might not have the time or staff to fully execute your social media strategy. We are happy to create the content, post it, and do your community management. 

We also offer a Hybrid plan: we create and schedule your content, and your team handles comments and messages, to work within your budget.

We can manage any platform you’d like us to, and we will advise you on which platform or platforms you should focus your resources.

Social media platforms we can manage include: Instagram, Facebook, X (Twitter), LinkedIn, YouTube, Pinterest, TikTok, and Google Business Profile.

Yes. We offer paid social media and Google Ads support when it aligns with your goals. Our team can discuss the right channel, budget, and scope with you during your discovery call.

For most of our interior design clients, Instagram is the central platform because it combines visual storytelling, search, relationship-building, and portfolio discovery. We may recommend additional platforms when they support your audience and business goals.

We look beyond follower count. Reporting considers reach, engagement quality, profile activity, website visits, inquiries, direct-message opportunities, content performance, and the signals most closely connected to your goals.

Social media management starts at $1,500 a month for our hybrid plan and runs $3,000–$5,000 a month for full-service management. The Social Media Strategy Blueprint is included with 12-month full-service plans. Paid ad spend is billed separately.

Most clients see steadier engagement within the first few months, and meaningful growth in followers and inquiries over six to twelve months. That’s why our plans are built around 6- and 12-month commitments.

We work exclusively in the design and home industry: interior designers, architects and home furnishings brands. Interior designers are the majority of our clients, and we’ve been doing this since 2018.