Wingnut Academy · Self-paced course

Instagram for Interior Designers

The same Instagram strategy we use for our design-firm clients, broken into 57 lessons you can work through at your own pace.

One payment. Lifetime access.

Design: HLM Designs · Photo: Penlight Media

7Modules
57Lessons
6Workbooks
∞Lifetime access

Why this course

Beautiful work deserves an Instagram that brings in clients.

Most interior design firms post their projects and hope. This course gives you a system instead: who you are talking to, how your profile should work, what to post and when, how to grow engagement, and how to read the numbers so you know what is working.

Launching a studio

Build a professional presence from day one, with a clear brand and a plan you can follow.

Established firms

Turn a portfolio feed into a steady source of inquiries from better-fit clients.

In-house teams

Give whoever runs your account a shared playbook, workbooks and a testing plan.

Just wanted to let you know after taking your Instagram for Interior Designers course and launching my design studio on Sept 1st, I’ve had an amazing launch and have successfully landed some pretty huge projects! I truly thank you and the course and feel as though utilizing these tools have led to such great success in such a little amount of time!

Ashley Marques · Course graduate

In her own words

“I’ve landed some pretty big projects for spring of 2024. And I really don’t think I would be here today if I didn’t take this course.”

“Just that little bit of the 2-minute part of that course has paid for itself 1,000 times over.”

“Every single one of my leads have come from Instagram.”

Ashley Marques, Marques Living Co., on the Designed by Wingnut Social podcast

The curriculum

Seven modules, from brand to ads.

Module 0 Welcome 5 lessons

Get oriented, learn the Social Strategy System, and take the Instagram for Interior Designers assessment.

  1. Welcome to Instagram for Interior Designers
  2. How to Navigate This Course
  3. What's Changed on Instagram Since This Course Was Recorded
  4. The Social Strategy System
  5. Instagram for Interior Designers Assessment
Module 1 Solidify Your Branding 5 lessons

Know exactly who you are talking to and how your firm should look and sound.

  1. Define Your Target Audience
  2. Cohesive Branding
  3. Brand Audit
  4. Brand Voice
  5. Value Proposition

Includes a downloadable workbook and a module milestone.

Module 2 Optimize Your IG 6 lessons

Set up a profile that turns a curious visitor into an inquiry.

  1. Account Setup
  2. Your Best Bio
  3. Picking Your Profile Pic
  4. Creating a Call-to-Action
  5. Custom Content Strategy
  6. Post Planning

Includes a downloadable workbook and a module milestone.

Module 3 Create Converting Content 9 lessons

Feed posts, Stories, video and Reels, plus a scheduling rhythm you can keep.

  1. Selecting the Right Images
  2. Captivating Captions
  3. Using Hashtags & Tags
  4. The Story Behind Stories
  5. Story Captions & Stickers
  6. Highlights
  7. IG Videos 101
  8. The Deal With Reels
  9. Scheduling Posts

Includes a downloadable workbook and a module milestone.

Module 4 Increase Engagement 3 lessons

Grow the right audience and build real conversations with them.

  1. Grow Your Audience
  2. Engagement Strategies
  3. Spotting Bots & Fake Followers

Includes a downloadable workbook and a module milestone.

Module 5 Analyze Metrics 4 lessons

Measure what matters, test what works, and plan your next move.

  1. Tracking Metrics
  2. A/B Testing
  3. Campaign Tagging
  4. Testing Plan

Includes a downloadable workbook and a module milestone.

Module 6 Leverage Instagram Ads 4 lessons

Put a budget behind your best work and reach the clients you want.

  1. The Basics of Instagram Ads
  2. Instagram Audience Targeting
  3. Promote Your Posts
  4. Goal Setting

Includes a downloadable workbook and a module milestone.

What's included

Everything you need to put it into practice.

Video lessons

Actionable strategy broken into manageable pieces, in language that makes sense.

Six workbooks

A downloadable workbook for every core module, yours to keep.

Milestones & check-ins

An opening assessment, a milestone after each module and a mid-course check-in.

Certificate of completion

A feeling of accomplishment, free of charge. Cap and gown not included.

From Wingnut Social clients

The strategy behind the course.

I had no clue what I was doing on Instagram. Now I have a real strategy that has seen my account grow, even in a time of slow organic reach!

Julie Lampe · Paradigm Interiors

I've hired Wingnut Social twice, for two different businesses, for social media strategy. Both times I've been blown away by the depth of the information they provided and the results I get when I put their recommendations into action.

Beth Fortune · Wildheart Design

FAQs

Good questions.

How long does the course take to complete?

You learn at your own pace. The course has seven modules, from branding and profile setup through content, engagement, metrics and Instagram ads.

How much is it, and is there a payment plan?

The course is one payment of $497, which gives you lifetime access to the full course.

Do I get to keep the resources?

Yes. The workbooks are downloadable, so you can save them for good. Everything else lives inside the course, which you can access any time by logging into your account.

Are quizzes timed? Can I retake them?

No, take all the time you need. And yes, you can retake them as many times as you want. It won’t go against your permanent record.

Who are my instructors?

The digital marketing experts on the Wingnut Social team. We have years of experience managing social media, implementing SEO strategy, and working with interior design firms.

Wingnut Academy

Ready to make Instagram work for your firm?

57 lessons · 6 workbooks · lifetime access

Enroll now · $497

Rather have us do it for you? See our social media management or book a discovery call.

Instagram for Interior Designers

Instagram for Interior Designers

How do the busiest, most successful interior design firms attract clients via Instagram? Get instant access to the exact methods that we use for our clients.

Lifetime access to the full course for one payment of $497.

Register Now

Get instant, lifetime access to the full course.

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I was completely blown away by the in-depth analysis and suggestions that they provided! Within a few weeks, I noticed more traffic coming to my site and more outreach from leads.

- Jen Haywood,
Texturious Designs

Proven Techniques and Well-Tested Strategy—Specifically for Interior Design Firms

Right Mark

Create Content That Converts

Are you cranking out Instagram posts with no master plan? From branding to image selection to reels— we’ll introduce you to a world of strategy and efficiency.

Right Mark

Master the Art of Engagement

Grow and nurture your audience with real intent and skill. Purposeful engagement is where the magic happens—and we’ve got it down to a beautiful science.

Right Mark

Layer in the Power of Ads

Create Instagram ad campaigns to attract the perfect client. Learn our simple, effective approach to promoting posts, step-by-step audience targeting, and more.

Wingnut Social Podcast Darla Powell

Digital marketing for interior designers requires a unique approach.

We’re the go-to source for busy interior design firms who want to level up and outsource—and one of the very few digital marketing agencies owned and run by a former designer. Our team is highly educated, our focus is precise, and every one of our methods is grounded in testing, experience, and results.

Register Now

Get instant, lifetime access to the full course.

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After taking your Instagram for Interior Designers course, I’ve had an amazing launch and have successfully landed some pretty huge projects! I truly thank you and the course and feel as though utilizing these tools have led to such great success in such a little amount of time! So thank you again!!

- ASHLEY MARQUES,
MARQUES LIVING CO
Instagram For Interior Designers

Want to Attract Leads on Instagram?

We’ll Give You the Recipe!

  • The Social Strategy System
  • Instagram for Interior Designers Assessment
  • Define Your Target Audience
  • Cohesive Branding
  • Brand Audit
  • Brand Voice
  • Value Proposition
  • Account Setup
  • Your Best Bio
  • Picking Your Profile Pic
  • Creating a Call-to-Action
  • Custom Content Strategy
  • Post Planning
  • Selecting the Right Images
  • Captivating Captions
  • Using Hashtags & Tags
  • The Story Behind Stories
  • Story Captions & Stickers
  • Highlights
  • IG Videos 101
  • The Deal With Reels
  • Scheduling Posts
  • Grow Your Audience
  • Engagement Strategies
  • Spotting Bots & Fake Followers
  • Tracking Metrics
  • A/B Testing
  • Campaign Tagging
  • Testing Plan
  • The Basics of Instagram Ads
  • Instagram Audience Targeting
  • Promote Your Posts
  • Goal Setting

What’s Included?

Targeted
Lessons

Actionable strategies, broken down into manageable pieces, and delivered in language that makes sense.

Ready-to-Use
Resources

Checklists, glossaries, step-by-step technical guides, and other useful tools—downloadable, distilled, and ready to reference.

Ongoing
Support

Access to an exclusive Facebook group with our experts and your Wingnut Academy peers.

Guaranteed
Results

Increased reach, impressions, and engagement after implementing the course strategies... or your money back.

FAQs

Does this course use the same strategies you use for Wingnut clients?

Yes! The very same methods and strategies we use for our full-service Wingnuts are taught in this course. Are we crazy for sharing it? Maybe.

Do I get to keep the resources provided in the modules?

Yes! Many resources are downloadable so you can save them to your desktop for all eternity. Others live within the course, which you can access by logging into your account.

How long does the course take to complete?

You can learn at your own pace. Every course has four (or more) units with seven to ten modules. Each module contains about ten to thirty minutes of content.

Who are my instructors?

Darla Powell and the digital marketing experts on the Wingnut Social staff! We have years of experience managing social media, implementing SEO strategy, and working with interior design firms.

What if I don’t see results?

Our guarantee: If you don’t see increased reach, impressions, and engagement on your Instagram business account by implementing the course strategies in the first 90 days, we will process a full refund. (You must show actual course completion and implementation, of course!)

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I was completely blown away by the in-depth analysis and suggestions that they provided! Within a few weeks, I noticed more traffic coming to my site and more outreach from leads.

— JEN HAYWOOD,
TEXTURIOUS DESIGNS
How much is a reliable source of interior design clients worth?

Register Now

Get instant, lifetime access to the full course.

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