About Our Marketing Firm

So, who is Wingnut Social? Great question.

We’re a team of dedicated experts who specialize in strategic planning, social media management,and SEO for interior designers and shelter related businesses. We make your life easier and free up your time to focus on your business.

And how do we make your life easier? Oh, so many ways.

We’ve put in our ten thousand hours to master every platform. But our philosophy is also grounded in the ability to evolve, pivot, and adapt to the ever-changing digital marketing landscape.

Founder and CEO, Darla Powell, is an interior decorator herself and knows firsthand how to successfully market in this niche. After receiving countless requests from fellow designers for help with marketing their interior design firms, Darla saw a tremendous need for an agency well-versed and laser focused on marketing strategies and practices tailored specifically for designers and architects. The solution? Wingnut Social – an agency focused on the best digital marketing for interior designers, architects and related niches.

Basically, our entire staff is composed of nerds. By which we mean cool creative people with marketing degrees who stay on top of emerging technologies and study marketing trends for fun. Which is exactly who you want on your interior design team—industrious, dedicated dreamers/doers. Our approach is equal parts applied analytics and rule-breaking creativity. And everything we offer is always completely custom to you and your interior design business.

Sound amazing?

We got you. Contact us and let’s chat!

Meet the Wingnuts

Darla Powell

Darla Powell

Director and Head Wingnut. Founder of Wingnut Social and Darla Powell Interiors

  • Podcast host
  • Interior decorator
  • Debbie Cake lover
Abigail Wideman

Abigail Wideman

Assistant Director. BA in Journalism: Public Relations, Texas A&M University.

  • Avid beach-goer
  • Plant mom
  • True crime junkie
Whitney Schanie

Whitney Schanie

Social Media Manager. BA in History & BS in Secondary Education, University of Iowa.

  • Devoted country music concertgoer
  • Coffee addict
  • Allergic to avocados
Alexandra Tai

Alexandra Tai

Social Media Manager. BA in Political Science, University of California, Berkeley.

  • Avid reader
  • Vinyl collector
  • Go-to takeout is Thai or Mediterranean
Sydney Hill

Sydney Hill

Social Media Manager. BA in Business Marketing, San Diego State University.

  • Sunset watcher
  • Interior design lover
  • Outdoor adventure enthusiast
Macon Swartzwelder

Macon Swartzwelder

Social Media Manager. BS in Communication, Radford University

  • Bravo & Reality TV/ pop culture junkie
  • Dog & Cat mom
  • Comfort food- mashed potatoes or any form of potatoes
Nicole Lyons

Nicole Lyons

Podcast Producer. BA in Cinema and Media Studies, Hamilton College.

  • Psychological thriller enthusiast
  • Comfort meal is a McChicken
  • Owner of 5 pet rats

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