About Our Digital Marketing Firm

Who is Wingnut Social?

The Premier Interior Design Social Media Firm

At Wingnut Social, we’re not just another marketing agency—we’re your dedicated growth partner. As the leading interior design social media firm, we provide high-touch, bespoke digital marketing services exclusively for interior designers, architects, and luxury home furnishings brands.

We understand the refined aesthetic, discerning clientele, and elevated expectations that come with running a high-end design firm. That’s why our approach goes far beyond simply posting on social media. From strategic content planning to expert-level social media, SEO, and analytics, we offer white-glove service designed to elevate your brand presence and drive real business growth.

2018Founded
1Industry we serve
12,600Instagram followers
475+Podcast episodes

As featured in AD PRO · Business of Home · Designers Today

Wingnut Social at a glance

  • What we do: Instagram and social media management, Pinterest, social ads, email marketing, blog content and SEO.
  • Who we work with: Interior designers, architects and home furnishings brands. This is the only industry we serve.
  • Founded: 2018. We’re a women-led, fully remote team working with design firms across the U.S.
  • How we work: Every engagement starts with a kickoff call and a three-week strategy. From there, choose full-service management or a hybrid plan where we create the content and your team posts it.
  • Pricing: Social media from $1,500/month (hybrid) to $3,000–$5,000/month (full-service). Social Media Strategy Blueprint $3,500 one-time. SEO from $1,500–$3,000/month. Ad spend billed separately.
  • Background: Founded by a former interior designer, with a team of designers, marketers and content creators.
  • Proof: Featured in AD PRO, Business of Home and Designers Today. More than 18,000 followers across our own social channels (12,600 on Instagram), and more than 475 episodes of our podcast Designed by Wingnut Social.
  • Get started: Book a discovery call.

Why Wingnut Social

Founded by interior decorator Darla Powell, Wingnut Social was born from a clear industry need. Interior designers wanted marketing help from someone who actually understood their world. Today, we’re proud to be a specialized team of marketing strategists, content creators, SEO experts, and social media managers who live and breathe design.

We’ve helped countless interior designers—from boutique firms to nationally recognized brands—grow their online presence, attract ideal clients, and turn followers into booked projects.

Bathroom entry with herringbone floor tile, backlit brass wall panels and a dark vanity beyondBrass-finished cabinetry beside a doorway to a bathroom with green marbled wallpaper and a freestanding tub
Design: Rob Bowen · Photo: Courtesy of Rob Bowen

What Sets Us Apart?

Specialized Focus We only work with interior designers and design-adjacent firms. That means your strategy is never generic—it’s tailored to your specific audience and business goals.

White-Glove Service Think of us as your in-house digital marketing concierge. From day one, we handle everything with a level of care and attention that matches the luxury of your own work.

Results-Driven Whether your goal is lead generation, brand visibility, or SEO growth, our strategies are grounded in data, creativity, and proven success. Reporting and data are key to our success—and yours.

Experienced + Evolving We’ve spent years mastering the platforms that matter, and we’re always ahead of the curve when it comes to trends and technologies in digital marketing.

Work with us

Let’s Elevate Your Design Brand

If you’re ready for a partner that truly understands luxury design and delivers exceptional marketing results, Wingnut Social is the interior design social media firm that gets it—and gets it done.

Let’s talk

Design: HLM Designs · Photo: Penlight Media

Let’s Elevate Your Design Brand

If you’re ready for a partner that truly understands luxury design and delivers exceptional marketing results, let’s talk. Wingnut Social is the interior design social media firm that gets it—and gets it done.

Meet the Wingnuts

Darla Powell

Darla Powell

Head Wingnut. Founder of Wingnut Social and Darla Powell Interiors

  • Podcast host
  • Interior decorator
  • Debbie Cake lover
Abigail Wideman

Abigail Wideman

Director. BA in Journalism: Public Relations, Texas A&M University.

  • Avid beach-goer
  • Orange cat mom
  • Baker
Macon Ring

Macon Ring

Social Media Manager. BS in Communication, Radford University

  • Bravo & Reality TV/ pop culture junkie
  • Dog & Cat mom
  • Comfort food- mashed potatoes or any form of potatoes
Jennifer Leavens

Jennifer Leavens

Social Media & SEO Manager. BA in Communications/Sociology, UC San Diego & MBA, UCLA Anderson School of Management

  • Weekend hiker
  • Live music addict
  • Murder mystery reader
Jessika Bun

Jessika Bun

Social Media Manager. BS in Marketing, Ohio University

  • Live events lover
  • Chipotle fanatic
  • Matcha enthusiast
THE WEEKLY WINGNUT
Good design deserves to be seen.
A weekly note on social media, search, and what’s working for interior designers, architects and home furnishings brands.
SEND ME THE GOOD STUFF
Smart ideas. Zero fluff. Unsubscribe anytime.
close-link