Social Media Strategy for Interior Designers, Architects and Home Pros.
Our process begins with an in-depth discovery.
We’ll come prepared to answer questions, deep dive into your business, and start to define your goals with social media. What’s your end game? Whether it’s brand awareness, reach or more fans and clients for your firm, we have the plan and the proven track record. Just take a look at our case studies. Pretty impressive, right?
The social media marketing plan we’ll deliver will be more than just metrics and best practices—it will be your personal Rosetta Stone for all things social media.
Our strategy will be set up to serve as a grounding playbook. You’ll be able to return regularly to gut-check your posts, keep your brand consistent (aka trustworthy), and make sure you’re on track to hit your goals.
These actionable rules of engagement will allow you to pressure-test posts, plans to optimize, and all future moves you make in the social space.
Let’s Get Specific
Here are just a few insights your strategy will include:
Competitive Analysis: Who You’re Up Against
Where are your competitors, what are they doing, and how have they found success? And, of course, how can you position your brand in ways that truly differentiate you against what’s already out there?
Current Performance: Where You Are Now
What sort of content is performing well for you know? What practices should we keep and which should we prune?
Positioning: Who You are Online
What image are you presenting? Does it reflect the best of you?
Your Voice: Tone and Persona
Are you chill and laid back? Affirming and enthusiastic?! Perhaps a little… sly and sarcastic?
Your Aesthetic: Visuals and Imagery
What kind of imagery should you focus on? What colors and styles will keep your brand cohesive— and make you stand out from competitors?
Content Pillars: What to Post About
What content will your audience be into? And how much will they want to hear from you?
Plus a blueprint for stories, video, hashtags, captions, ways to engage with your followers, and how to get those ever-changing algorithms to work in your favor. It’s really the maximum amount of value we can provide—short of taking over your accounts. (And we’ll be happy to do that too.)
I've been blown away by the depth of the information they provided and the results I get when I put their recommendations into action. Working with Wingnut has helped me save tons of time and frustration, and has been worth every penny."
How do you develop a custom social media strategy?
First, we do a deep dive discovery process and get to know you, your brand, and your business goals. Then, we research your competitors and determine how to differentiate your brand on social media. While we definitely believe a rising tide lifts all boats, competitor research is very important in digital marketing to help your firm stand out when your ideal client is trying to find you.
Once we’ve completed our research, we’ll provide an in-depth, 13-22 page strategy document along with a Social Media Best Practices guide, which is only provided to Wingnut clients. Then you schedule a one-hour call to answer all questions that you have about implementing the strategy.
Will I be able to implement the social media strategy myself?
Yes! It is designed so that clients can implement the strategy themselves. All of the information you need will be there in the strategy. However, sometimes clients find it overwhelming to successfully manage both their social media and their business.
Therefore, you may choose which aspects of the strategy you can successfully manage right now and which you’ll want to focus on in the future.
What if I need help with the implementation of the social media strategy?
We’re here to help! Clients who find themselves a bit overwhelmed with trying to implement the strategy hire us to consult with them. In these cases, we meet with them periodically to discuss the progress of their accounts, bounce ideas around and share our expertise. Others choose to hire us for full-service social media management.
How many platforms is the social media strategy for?
An in-depth social media strategy is developed for one social media account. However, you can purchase strategies for as many platforms as you like!
How long until I receive my social media strategy?
Our social media strategy is a long, involved document. For that reason, it may take up to a month from the time of your onboarding call to the delivery of the strategy.
What are the deliverables for a social media strategy?
We provide a document, roughly 13-22 pages, with all of the details for your chosen platform. We also include a proprietary Social Media Best Practices Guide that is only available to Wingnut Social clients.