For interior designers, architects & home furnishings brands
Social Media Strategy Blueprint
A 40-page social media strategy written for your firm alone, built around the clients you actually want.
One-time investment · About 40 pages · About three weeks from discovery to delivery
Your custom roadmap
A plan made for your design business
Your Blueprint is a 40-page strategy written for your firm alone: who your ideal client is, what sets you apart in your market, and exactly how to reach them. Run it yourself with two hours of consulting, or make it the first step of a full-service partnership with Wingnut.
What’s included
What You’ll Walk Away With
A customized social media roadmap that tells you what to say, who you’re speaking to, and how to turn your expertise into content that builds visibility, trust, and demand.
Discovery & Brand Alignment
- A one-on-one discovery session about your business goals, ideal clients, services and growth priorities
- Goals tied to your business targets
- A review of your current social media performance
- Your local competitors, and where to stand apart from each
Positioning & Messaging
- Your ideal client profile
- Value proposition
- Brand voice guidelines
- Aesthetic direction for your feed, with grid, Highlight and Reel cover cohesion
Your Content System
- Content pillars and a weekly posting mix
- Caption rewrites with before-and-after examples
- Reels, Stories and Highlights plans
- A sample week of content to show the strategy in action
Profile, Search & Growth
- A profile rewrite, written to be found
- Local search keywords by service and city
- Targeted hashtags and geotags
- Growth Boost™ targeting and boosted-post audience and budget guidance
Inside a recent Blueprint
What 40 pages looks like
Written for a Houston interior design firm.
The insight the whole strategy was built on
“Their ideal client spends every day caring for others, and wants a home that restores them in return.”
Plus content pillars, caption rewrites, Reels and Stories plans, Growth Boost™ targeting and a walkthrough call.
I received Wingnut Social's report and was completely blown away by the in-depth analysis and suggestions that they provided! Within a few weeks, I noticed more traffic coming to my site and more outreach from leads. I highly recommend their social media audit services to any interior design firm wanting to boost their social media presence and position themselves as an expert in their industry!”
Jen Haywood, Texturious Designs
After your Blueprint
Choose Your Next Step
Option 1
Implement It Yourself
Take the reins with your roadmap in hand. Your Blueprint includes a sample week of content to show the strategy in action, plus two one-hour consulting sessions to help you and your team put it to work.
Get the BlueprintOption 2
Let Wingnut Implement It for You
Make your Blueprint the first step of a full-service partnership. Our in-house team uses it to guide your content, positioning and execution, so you can stay focused on your design work.
Book a discovery callWorking with Wingnut has helped me save tons of time and frustration, and has been worth every penny.
Beth Fortune
Built for Design Businesses That Are Done Guessing
This is not a generic content calendar or a downloadable template. It is a deeply personalized strategy built around your firm, your point of view, and the clients you want to attract—so every post has a purpose and your team knows exactly where to focus.
How it works
What Happens After You Purchase
Step 1
Discovery
We’ll contact you to schedule your discovery session and gather the information we need to begin.
Step 2
We build your Blueprint
Our team writes your custom Blueprint over about three weeks.
Step 3
Your roadmap, presented
We walk you through your strategy on a call and map out your next steps.
Ready to stop guessing?
Get your Social Media Strategy Blueprint, or book a discovery call and we’ll help you decide what’s the right fit.
