Social Media for To-the-Trade Home Furnishings
What We Know: Visibility is everything.
The design world is saturated with big brands, bots, and catch-all marketing making lots of impressions.
Interior designers are looking for businesses like yours—reliable, high-quality, and specifically for the trade. We can help foster those connections.
How We’ll Help You Succeed: We know this industry.
Running a complex business is already a full-time job. Add in building an online presence that actually engages the right audience? Who has time? We do. Put us in, coach.
We’ll take on the networking, relationship building, and—yes—we arrive already well connected within the interior design industry.
We know how to find the right designers searching for exactly what you do. And we have a feeling they can’t wait to meet you too.
Let’s get specific.
Depending on the package and your needs, our services include a mix of:
- Comprehensive social media strategy
- Regular posting to social media (feed posts, stories, reels, etc.)
- Social media profile optimization
- UGC curation
- Graphic design as needed
- Customized curated hashtags and captions
- Social media inbox management
- Monthly reporting
- Weekly internal reporting and tracking
- Ad strategy for Social PPC
- Monthly meetings with your account manager
- Targeted community engagement (Wingnut Growth BoostTM)
- Branding, messaging and company personality guides on file to inform conversations and content creation
- One Dedicated Social Manager—No jumping around. Consistent.
- 100% US-based and hands-on
- 100% Organic—no bots, no templates, no one-size-fits-all
- Bi-weekly Wingnut wins
Happy customer. I know this company specializes in the interior design field, but retail stores, furniture stores, and furniture manufacturers would all truly benefit from their expertise and professionalism. "
What makes Wingnut Social’s social media services different?
Our clients receive a custom social strategy that has clear direction. We never create content at random or deliver pre-written templates. Your social strategy and content will be designed specifically for you to ensure that your business goals are being met.
As we manage your social plan and content creation, our team will meet weekly to review your stats and assess your current direction, making adjustments as necessary. To make certain you’re on the right path, we devise a testing plan to collect data that will back up the direction of your account.
How long does it take to get started?
From signing with us to the first wave of content being published, it takes roughly three weeks to get started. The onboarding process for new clients involves a robust discovery process that includes: a deep-dive interview, providing access to accounts, technical setup of accounts, crafting custom social media strategy, creating initial content, approvals, and more.
From day one, we’ll send you an email with everything you need to provide us with and a timeline for the onboarding process. We provide full transparency, so you’ll know when we need assistance with content approvals and when to expect your content to begin running.
Where do you get images from?
Our clients provide us with images. Some clients also wish to repost content that has already been shared on social platforms. We can locate content to repost, or you can save content you’d like to consider for reposting.
We also provide basic photo editing, if needed, and create basic graphic design templates (such as a quote graphic) to utilize in your content strategy. Any work that requires a professional who specializes in photo editing or graphic design will be an additional cost.
What if I don’t have enough images?
It’s our job to ensure you have the right amount of content to be lively and active on social, regardless of the number of images you have on hand. When writing your custom social media strategy, we’ll take the number of images you have into account and suggest a variety of content pillars that will appeal to your audience.
How do you ensure my brand voice is being communicated through the posts?
We spend time getting to know you! We look at content you’ve created (websites, blogs, social content, videos, etc.), have meetings with you and we make sure that we have your personality and branding captured to align with the content we provide. All of this information informs the way we express your unique brand voice in your captions. Your social media strategy also has a complete section on voice and messaging to reach your ideal client.
Remember, we can nail the tone of voice for your brand, but we can’t know the exact wording you have in your mind. Working with a social media agency means you’ll have to release a little bit of control but – lucky for you – you’ll be in good hands. Let go and let Wingnut.
What sort of reporting do you provide?
We meet as a team weekly to analyze your stats and discuss necessary changes to your strategy, if any are needed. We provide weekly feedback and updates on your account performance so you can see your growth and reach with every step. Your strategy is a living, breathing ongoing marketing plan.
Do I get to approve the posts?
Of course! You will be able to log in to our software to approve posts, leave comments on a post for changes or reject a post. No post will go live until you have marked it as approved. We will provide two weeks of content at a time for your approval.
How do you manage comments?
We respond to all comments on our clients’ accounts from 9 a.m. to 9 p.m. all week long. We use secure software that allows us to see all comments on all of your accounts in one place and track which comments need responding to. This enables us to respond to your fans in a timely manner. Community engagement is so important to build those relationships and attract ideal clients!
We will keep an eye on direct messages as well and alert you when hot leads come in and direct them to the next steps for working with you. Can’t beat that, right?
Do I need to post myself?
That depends on the client’s package. If, for example, a client hired Wingnut Social to manage his or her Instagram feed, but not Instagram Stories, we would highly recommend that the client post regularly to Stories.
No matter the package, we’ll provide suggestions on the sort of content you should post. Ultimately, the amount of work – some or none – is entirely up to you.
What social media platforms do you manage?
We can manage any platforms you’d like us to! We have many years of experience managing all sorts of social media platforms for a variety of brands.
Social media accounts we can manage include: Instagram, Twitter, Facebook, LinkedIn, YouTube, Pinterest, TikTok, Google Business Profile and Google reviews, Tripadvisor reviews, Facebook reviews and more.
Do you offer social media advertising?
Yes! We offer social media advertising and Google ads. If you’re interested in this, please discuss it with your sales representative.