Pinterest for Interior Designers: How to Use It To Grow Your Business

It is no secret that digital marketing is essential for your interior design business, but there is one type of marketing that many designers overlook: Pinterest. To take your digital marketing to the next level, consider adding Pinterest to your portfolio.

Pinterest is a visual search engine and the third-largest social network in the US. It allows users to curate and share images linked to content that inspires them (such as your interior design business!) 

If you’re interested in how to use Pinterest for business, read on and reap the benefits of this unique social network.

Do I Need Pinterest for Marketing My Interior Design Business?

Pinterest is not just for a hobby; with the right approach, you can incorporate it into your social media marketing strategy for your interior design business. Pinterest marketing can help you:

• Increase brand awareness
• Boost conversions
• Increase sales
• More website traffic

Pinterest marketing can help you reach new audiences and grow your online presence. Plus, the best part is that it can help you increase conversions in different ways, too, such as through newsletter sign-ups.

Around 83% of Pinterest users purchase after seeing brand content on Pinterest, which is perfect for your interior design business. After all, Pinterest combines the visuals with the content, so what better way is there to advertise your portfolio?

How To Use Pinterest for Business

You can know about an interior design trend, but how you utilize it and incorporate it into the overall design can make or break your success. It is the same with Pinterest marketing; you want to learn how to use Pinterest for business purposes to incorporate it into your long-term marketing strategy. 

And with over 400 million active users on Pinterest, now is the time to join the world of Pinterest marketing. Here are some ways you can use Pinterest for your interior design business.

1. Connect Pins to Your Website

One of the best parts about Pinterest is connecting the pin to your website or blog so that users can easily find your website. As an interior design business, this is the perfect way to entice people into learning more about the content you are sharing and your design aesthetic.

You can also embed Pinterest pin buttons on your website. Include pin buttons or Pinterest images on your website, which helps encourage sharing after users view content and is an easy way for them to save your pin to their own Pinterest boards. This encourages more sharing as your pin will be on various accounts, which also helps increase your website reach and pin visibility.

How you add pins to blogs and images depends on your website. Check your website platform to learn how to do this, or get professional help with your website strategy. Sometimes you may have to install a plug-in or add code to the backend of your website.

2. Merge Aesthetic With Valuable Content

Pinterest is a visual search engine, the perfect place to showcase your interior design skills with quality images that appeal to users. However, you do not have to stop there. You can combine visually appealing images with helpful content users want to explore. 

Add pins for blog posts that establish you as an expert in interior design. After all, there are around 62,000 interior designers in the US alone, so your Pinterest interior design needs to stand out from the crowd.

You can add these titles to blog posts, so users are not only blown away by the image but the value the pin offers. Your pin is more likely to be shared, and more traffic will visit your webpage, which is a win-win.  

Start by ensuring you have quality photos to use on pins. Make sure the images are the correct size for Pinterest and vertical. You can then explore different ways to design pins to suit your audience. 

3. Use Pinterest for Interior Design Projects 

Pinterest is not only a platform you can use to promote your business. You can also use it to enhance your business in other ways, such as finding inspiration for your projects, with over 200 billion pins on the site.

Pinterest can help identify specific trends with your target audience or interior design in general, which is perfect for helping inform your overall social media and business strategy for the year ahead. You can add these pins to secret or public boards, but remember your Pinterest account should reflect your interior design business, so if your boards include different aesthetics, it may be best to keep them private. 

4. Collaborate With Clients 

You can create secret boards that only you or a select through can see. These private boards are also a great way to work with clients, as you can share the board with them.

Your clients can then see how your design vision is coming to life, and they can add pins that reflect their interior design wishes. This helps you work more efficiently with clients and ensure you are both on the same page. 

5. Showcase Your Interior Design Aesthetic

Your Pinterest marketing strategy should be consistent and reflect your interior design aesthetic in different ways, including your Pinterest boards. Pinterest boards are where you save your pins and organize them. 

You can see these boards as an extension of your interior design skills. You can make them look visually appealing and showcase your aesthetic, as they act as digital noticeboards for your business.

Ensure the pins you save reflect your interior design aesthetic so you appeal to your target audience. You can easily remove pins and change boards if your services or aesthetic changes. Be consistent and stick to design pins; if you want to save other pins, create a different personal account so users do not get confused.

6. Present Your Portfolio on Pinterest

Pinterest boards are also great ways to show off your portfolio to prospective clients. You can create specialized boards that reflect your services, such as for different rooms of the house or specific themes.

You can connect these pins to specific pages of your website to improve conversion rates. These could include project pages and services. But why stop there? 

You can also create blog post pins and connect them to other aspects of your digital marketing strategy. Your Pinterest profile will then become an extension of your interior design services, which will make users excited to learn more. 

7. Build Email Lists

Another great way to use Pinterest marketing is to create pins for giveaways and other enticing freebies, encouraging users to subscribe to your site updates. Visual content usually leads to better retention rates, which means Pinterest is a great way to increase your email list and keep users engaged. You may start by building up your followers on Pinterest, then introduce these types of pins to help boost engagement and your connection with leads. 

Interior Design Pinterest Marketing Tips

So, now you know how to use Pinterest for business, but where do you begin with mastering the platform? Knowing some Pinterest tips can help you to have the best start on the platform and quickly reap its benefits. Here are some top Pinterest marketing tips for interior designers.

1. Have a Pinterest Business Account 

One of the top Pinterest tips for businesses is ensuring you have the correct type of account. Keep your account separate from your interior design business to stay consistent and focus on promoting your business. It is easy to switch your account from a personal to a business account if needed, or you can keep other boards secret. 

2. Optimize Your Pinterest Interior Design

Search engine optimization (SEO) also applies to Pinterest. You want your pins to be seen in Pinterest search rankings, so pay attention to keywords. You should consider keywords for:

• Your Pinterest profile name
• Your Pinterest profile description
• Pinterest board titles
• Pin descriptions 
• Pin titles 
• Your images 

Consider what keywords users are most likely to search on Pinterest, and consider incorporating local keywords for your area. Keep it concise, and consider using a keyword tool if you need inspiration. You can also check other accounts or get support to help establish your Pinterest profile. 

Make sure your pin descriptions accurately describe the content for the pin, so users understand what content you are offering and will want to learn more. This also helps boost retention rates for your website, instead of users clicking on your pin and immediately leaving your site due to inaccurate pin descriptions.

You can also optimize your images for Pinterest, such as adding alt-tag keywords to describe what is happening in the picture. For example, if you are showcasing a coastal kitchen design, add an alt tag such as ‘bright coastal living kitchen.’ You can also add product names or brands if they are a prominent image feature.

3. Appeal to Your Audience

You must know the recipe for viral-worthy pins, which includes trying different pin formats, such as videos. The Pinterest sizing can change depending on the type of pin you want to create, so research the sizing before you begin. However, as a general rule, vertical images work best, and the formats are PNG or JPEG.

4. Utilize Insights 

With a Pinterest business account, you can use insight tools to understand your audience’s preferences and refine your account to meet their needs. This can help inform the content you post on your company’s blog, social media, and digital marketing strategy.

Pinterest insights can also help inform your projects, with 61% of Pinterest users saying Pinterest is where they go to start a new project. This can help you stay ahead of other interior design businesses and inspire your audience with recent interior trends.

5. Stay On Brand

One of the most important Pinterest marketing tips is to stay on brand. It may be tempting to get swept up in a trend or save that delicious-looking cake recipe, but it will confuse users if it is not true to your business.

Design your Pinterest profile, pins, and boards to reflect your business accurately. It will help boost brand awareness and ensure you focus on your target audience. 

6. Consistently Pin

If you want to use Pinterest for your interior design business, you must keep an active profile to show up in search results and build a following. You can use services such as automation tools, or social media management. If you use automation tools, check that it is one that Pinterest allows; otherwise, you could have issues with your account. 

7. Create Blog Content

You can create pins to link to interior design services, your portfolio, and other parts of your website. However, you can create blog content that appeals to Pinterest users.

You want to establish yourself as a leader in your interior design area, and blog content can help reflect that. Content pins will also encourage Pinterest users to check out your website, as you are providing them with valuable information.

Blog content will also help drive traffic to your site in other ways, so there is no excuse not to try it! Many services can help you create content that will boost traffic to your site.

Pinterest for interior designers: final word

There are many benefits to learning how to use Pinterest for business purposes, especially if you own an interior design business. You can utilize the visual search platform to build a following, boost traffic to your site, promote your business, and increase sales. 

You can follow these Pinterest marketing tips to get started. However, if you want the best chance of Pinterest success from the beginning, you can get professional support.

Are you ready to take the next step with your digital marketing strategy? Wingnut Social is here to help. We specialize in helping design-focused businesses with their social media and SEO strategies, so their businesses can reap the benefits of the online world. 

If you want to learn more, then let’s chat!