Why Interior Designers Must Prioritize Google, Instagram, and AI Search in 2025

As search habits evolve, interior designers need to stay ahead of the curve to stay visible online. According to Social Media Today’s latest infographic, Google and Instagram remain the top search destinations by far, but AI-powered search tools like ChatGPT are rapidly gaining traction.

So, what does this mean for your interior design business?

It’s time to double down on Google SEO and Instagram marketing, while also preparing your website for the future of AI-driven search. At Wingnut Social, we help interior designers do exactly that.

How Interior Designers Should Use Google, Instagram, and AI to Get Discovered.

If you want new clients to find your interior design firm, you need to show up where they’re searching, and that means mastering three key platforms:

Google — Still the #1 search engine by a massive margin, with over 80 billion searches per month.
Instagram — The visual search engine that high-end clients use to find and follow designers.
AI Tools like ChatGPT — Small for now, but gaining ground rapidly and already influencing search behavior.

Let’s explore what it takes to maximize visibility across each platform.

Google and Instagram Dominate Search, and That’s Not Changing Anytime Soon.

According to the data mentioned in the article, Google accounts for over 13.7 billion daily searches, and Instagram draws over 6 billion. By comparison, ChatGPT sees 1 billion daily searches, but don’t dismiss that number just yet (more on that in a moment).

If you want to get found by ideal design clients, you need to show up where they are searching.

For interior designers, this means:

Optimizing your website for Google with keyword-rich, high-quality content.
Being discoverable on Instagram, where clients go to see your design aesthetic and vet your brand.

➡️ Learn how Wingnut Social helps interior designers master SEO

➡️ Discover how we build stunning Instagram strategies for designers

Instagram is no longer just a place to share your latest projects and design aesthetics. Today’s design clients use it to search for interior designers, vet portfolios, and choose who to contact.

In fact, 40% of Gen Z and 35% of Millennials use Instagram instead of Google to find local businesses, according to previous Google research.

If your Instagram presence doesn’t utilize keywords and clearly shows your style, process, and results, you’re likely getting missed on the platform.

📱 Read: 10 Reasons Interior Designers Need Instagram

AI Search Is Small, But Growing Fast.

Yes, ChatGPT sees many times fewer searches than Google now. But here’s what matters: that number is growing FAST.

ChatGPT got to 1 billion daily searches 5.5 times faster than Google did! Not only that, Google itself is incorporating AI into search with AI Overviews and AI Mode.

If you wait to optimize your website for AI search until it’s mainstream, it will be too late.

How Interior Designers Can Prepare for AI Search:

Write clear, well-structured website content that answers specific client questions.
Use schema markup and metadata to help AI tools understand your content.
Focus on EEAT principles (Experience, Expertise, Authoritativeness, Trustworthiness) to ensure your reputation and get cited by AI.
- Build high-quality backlinks from authoritative sources.
- Gather and display real client reviews and testimonials on your website.

The Bottom Line: Diversify Your Search Visibility

When it comes to how interior designers should use Google, Instagram, and AI to get discovered, the most effective strategy is not putting all your eggs in one digital basket.

Instead, interior designers need a strong presence on:

✔️ Show up on Google.
✔️ Shine on Instagram.
✔️ Start preparing your website for AI search now.

At Wingnut Social, we specialize in helping interior designers get seen and get clients through SEO, Instagram marketing, and forward-thinking strategies.

Ready to future-proof your marketing?
Let’s build your visibility on every platform that matters.

👉 Get help with SEO for interior designers
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