5 Social Media Marketing Tips for Interior Designers
Social media marketing tips for interior designers
Did you know that the global interior design industry is expected to reach a value of over $255 billion by the time 2027 rolls around? That’s why it’s so important to get your social media marketing on point.
Interior design will always be a booming business because everyone wants a house that feels like a true home. Of course, that also means there’s plenty of competition out there. One of the best ways to stick out from the crowd is by using social media.
Are you wondering how you can use it like a pro? Keep reading to learn all about 5 social media marketing tips for interior designers.
1. Plan Out Your Social Media Content
The bedrock of any social media marketing plan is content. Without content, social media would hardly exist. That’s why you should spend a lot of time planning what kind of content you want to put out into the world.
When it comes to interior design, the focus should be on what you’re capable of and all the ideas that are bursting out of your creative mind. From pictures to videos and everything in between, you should figure out what’s best for your brand.
Since interior design is a highly visual artistic medium, that should be reflected in your social media content. A place like Instagram is great for showing off your beautiful spaces. Youtube is also the perfect home for your video tours and more.
2. Put the ‘Social’ in Social Media
While it’s important to put high-quality content out there on a regular basis, you should also spend time growing a reputation for being more than just an interior design business. The way to do this is by emphasizing the ‘social’ in social media. If all you do is post content, then your followers can end up feeling like the relationship is one-sided.
Rather, you should encourage comments and reply to all the messages you get. Be sure to have a fun and welcoming attitude that’s also professional. Everyone will appreciate the fact that you’re making time for them and that their voices are heard.
There’s a chance you’ll encounter one or more negative comments from time to time. In these scenarios, it’s best to ignore them. However, if the negativity is about the way you do business or an upset customer, then you should reach out to them and show a willingness to fix the situation in any way possible.
3. Reinforce Your Efforts With a Blog
When it comes to interior design marketing, it’s best to use it as a way to bolster your blog and vice versa. Not only should you already have an official site for your business, but now’s the time to host a blog there too if you haven’t started already.
A blog can show your site visitors that you’re an authority on the topic of interior design and related subjects. If you emphasize quality and entertainment, then there’s no question that visitors will continue to come back for more.
As far as social media, you can use your blog content as a way to direct users from places like Facebook to your main website. The benefit of this is that they’ll learn even more about what you have to offer and can reach out with an interest in doing business with you.
4. Collab With Relevant Social Media Accounts
Another important part of your social media marketing strategy should be collaborations. This is a sure way to expose your brand to even more people who have an interest in what you have to offer. Whoever you collab with, you should make sure that their content and audience are in the same ballpark as yours.
Not only this, but they should also have a following that’s at least equal to yours if not greater. That way, you can make the most out of your time and effort.
Before you broach the subject of collaboration, it’s best to break the ice by showing genuine interest in their content. Don’t be afraid to comment on their posts and share their content. If they reciprocate your kindness, then that’s a great sign.
Not all social media accounts may be willing to collab, but you shouldn’t let any rejections get you down. After all, there is plenty of fish in the sea of social media.
5. Hire a Social Media Marketing Professional
As an interior design company, you already have enough things to tackle without having to worry about time-consuming social media tasks. Plus, effective social media campaigns need to be fueled by the kind of expertise that often comes through trial and error, training, or both.
That’s why it can definitely be worth hiring someone who has already proven themselves capable of boosting a brand’s awareness and overall audience. That’s one of the most important elements to look out for when hiring a social media expert. If they can’t demonstrate the success they’ve had with past clients, then why should you give them a chance with your brand?
Aside from getting specific referrals, it’s also a good idea to look up ratings and reviews of a potential social media company. This can give you a broad-stroke impression of what to expect. If you see anything that’s cause for concern, you can bring it up during a consultation or cross that business from your list altogether.
Are You Ready to Use These Social Media Marketing Tips?
Now that you’ve learned all about 5 social media marketing tips for interior designers, you can make sure people see how wonderful you are at your job. When you invest in your brand, more and more amazing things will happen.
Why have the weight of social media marketing all on your shoulders? By hiring experts to do it on your behalf, you can save time and see real-time growth based on proven strategies. That way, you’ll have even more time for your true passion, interior design.
Feel free to reach out to us. We’re always happy to chat.
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