How Interior Designers Can Use Google Analytics to Improve Their SEO
Why Google Analytics Matters for Interior Designers
Your interior design website looks impressive and showcases your work beautifully, but is it attracting the right clients? Google Analytics helps you track how people find and interact with your site so that you can improve your SEO, get more leads, and grow your business.
Here’s how to use Google Analytics for your interior design website, even if you’re new to SEO!:
1. Set Up Google Analytics
Before you can track anything, you need to install Google Analytics on your site.
- Sign up for Google Analytics (analytics.google.com).
- Get your tracking code and add it to your website (or use a plugin like Google Site Kit for WordPress)
- Let the data start rolling in! It might take 48 hours to see the first bits of data.
2. Find Out Where Your Traffic Comes From
As soon as data starts populating your new Google Analytics account, you can dig into the insights!
Go to Reports → Acquisition → Traffic Acquisition to see how visitors are finding you.
- Organic Search — People who found you from searching on Google.
- Social Media — Traffic from Instagram, Facebook, Pinterest, TikTok, etc.
- Referral Traffic — Visitors coming from other websites (this can include Linktr.ee!)
- Direct Traffic — People who typed your website URL directly into their browser.
SEO Insight: If you’re not getting much organic search traffic, it’s time to focus on improving your website’s keywords and content.
3. See Which Pages Are Popular
Go to Reports → Engagement → Pages and Screens to check which pages get the most traffic.
- Portfolio Pages — Are people browsing your past work and showcase pages? Are some projects getting more attention than others?
- Blog Posts — Which topics are bringing in visitors?
- Service Pages — Are potential clients exploring your offerings?
SEO Insight: If a blog post is popular, optimize it further by adding internal links and updating the content to refresh it for Google!
4. Discover The Keywords Bringing You Traffic
To see which search terms people use to find you, connect Google Search Console to your Google Analytics account. HERE are the instructions on how to set it up.
Once that’s done, go to Acquisition → Search Console → Queries to see which search terms bring people to your site.
SEO Insight:
- Double down on high-ranking keywords by creating more content around them.
- Improve low-ranking keywords by optimizing your pages with better titles and descriptions.
5. Track What Visitors Do on Your Site
Go to Reports → Engagement → Events, check if people:
- Click on contact forms or book consultations (conversions).
- Scroll around and look at your site (scroll depth).
- Click on buttons, phone numbers, or calls to action (click tracking).
SEO Insight: If people leave too soon, make sure your site is fast, easy to navigate, and mobile-friendly.
6. Measure SEO Success Over Time
Compare the past 30 days vs. the previous 30 days to see if your SEO efforts are working.
- More organic traffic = your SEO is improving!
- No change? Try updating old content, improving page speed, or adding new blog posts.
SEO Insight: Do this regularly, every month, even. How people search, what people search for, and even how Google functions change frequently. You need to stay on top of your rankings and make adjustments.
Got the basics down? Head over to our detailed guide on using SEO to attract high-end design clients for more strategies and steps.
Need Help with SEO?
At Wingnut Social, we specialize in using Google Analytics for interior designers—helping you get found online and book more dream projects. Contact us to discuss auditing and ensure your interior design website is Designed for Visibility™ today!
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