A guide to get your interior design business on ChatGPT

Are you wondering how to get your interior design business mentioned on ChatGPT? As more people rely on AI tools like ChatGPT rather than Google or social media to find services and recommendations, it’s important to understand how visibility works in this new landscape. 

Unlike traditional search engines, ChatGPT draws from a mix of older training data and, in some cases, real-time web content, so standard SEO tactics may not always be applicable. 
To boost your chances of being mentioned, focus on carving out a clear niche, getting featured on reputable websites, and creating content that’s easy for both humans and AI to understand. Most importantly, stay active online, and ask new clients how they found you. The answer might just point to AI.

ChatGPT vs. Google Search for interior designers

ChatGPT often “feels” like a search engine, but it isn’t one. It’s a “Large Language Model” or an LLM with some key differences. Unlike Google, which crawls and indexes websites regularly, ChatGPT only uses summaries of information gathered from the internet through 2023. UNLESS the user selects “Search the Web” from the tools in the prompt field:

So, how does ChatGPT determine what to include in its results? It prioritizes content that is prominently cited all across the internet. Which makes those citations and backlinks crucial for AI results.

Pro Tip: How ChatGPT Sees (or Doesn’t See) Your Website

ChatGPT isn’t like Google. It usually responds based on past training data, rather than the live internet. That means:

• Its knowledge may be outdated (e.g., as of 2023).
• It only pulls the current website info if browsing is turned on.
• To help your site show up in future AI answers, focus on:
  • Clear, helpful content
  • Relevant keywords
  • Strong backlinks and authority
    

High-quality, visible content increases the chances that future AI models will learn from your site.

So, then how can you get your interior design business mentioned on ChatGPT

1. Be authoritative in your niche.

The more clearly you define your niche, the more likely ChatGPT is to “understand” and recommend you for it.

• Know your audience better than your competitors. Know what they want to know and answer it well, uniquely, and usefully. Speak directly to affluent clients with elevated language and refined imagery.
• Highlight your signature touch: your relationships with the best local contractors, custom millwork, imported finishes, or your exclusive network of artisans.
• Speak to your design aesthetic. Are you a master of layered lighting? Do you specialize in modernist beachfront estates? Say so!

2. Get mentions on other high-authority websites.

• Leverage Press: That feature you got in Architectural Digest is gold. Republish it on your site, link to it often, and pursue similar features.
• Build backlinks with purpose: When networking, ask for links to your website from any press, podcasts, collaborations, or speaking engagements.
• Pitch your projects: Reach out to design blogs, trade publications, or even manufacturer websites where you’ve sourced luxury materials. Suggest articles or case studies featuring your work.
  • Let those sites know about your latest project, which features new, innovative materials that their readers will want to learn about.
  • Get them to shout out a HUGE architectural build you just completed. 

3. Get online reviews!

• Encourage your clients to review you on Google, Houzz, Yelp, and other relevant platforms. ChatGPT loves those, as do those searching for luxury interior designers!

4. Reoptimize Legacy Content

ChatGPT is trained on older web content, which means that your 2021–2023 blog posts and press pages may still be relevant, provided they’re optimized well.

• Update formatting: Use clear headings, bullet points, bolding, and schema markup to enhance structure.
• Clarify value: Answer long-tail, specific questions your audience might ask ChatGPT, such as “Who are the top interior designers for art collectors?” or “What is the best layout for a luxury butler’s pantry?”
• Focus on clarity and intent: AI rewards content that gets straight to the point and mirrors natural, human phrasing.

Measure whether you’re getting your interior design business mentioned on ChatGPT

You won’t see “ChatGPT” in your web analytics dashboard just yet—but there are a few ways to find out if you’re gaining visibility.

• Add a “How did you hear about us?” question to your contact form with ChatGPT as an option.
• Ask new inquiries directly, especially if they seem well-informed or reference something you’ve published.
• Create a custom field in your CRM to track AI referrals and identify trends.

Final Thoughts: Positioning for the Future of Search

Getting your interior design business mentioned on ChatGPT isn’t about chasing trends; it’s about establishing timeless authority. Luxury clients expect a designer who is not just visible but also vetted. By strengthening your digital presence, aligning your content with your niche, and building high-profile mentions, you position yourself to be part of the AI conversation now and in the future.

Ready to Make Your Interior Design Firm More Discoverable?

At Wingnut Social, we specialize in helping luxury interior designers elevate their online presence on social media, search engines, and now AI platforms like ChatGPT. Whether you’re aiming to land in a high-end editorial or refine your website for next-gen discovery, we’ll help you get seen in the right places by the right people.

Contact us today to learn how we can help you stand out in an AI-powered world.