10 Furniture Marketing Ideas for Your Social Media (2024)

 Looking for ways to market your furniture business on social media? You are in the right place.

Instagram and TikTok have become powerful tools for visual marketing. As a furniture supplier, you can get feedback, build an engaged community, generate sales, and grow your business exponentially by crafting an effective social media strategy.

That being said, we know that when it comes to creating content, figuring out where to start is usually the most difficult part. But that’s what we (your favorite social media experts here at Wingnut Social!) are here for. 

In this article, we’ll explore the best practices for creating compelling video content that will help furniture manufacturers like you master leading social media platforms to market their businesses.

 1. Know Your Audience

 Before creating video content, you need to understand your target audience. Are you aiming your videos at interior designers, local businesses, homeowners, or all three? Knowing your audience’s preferences, interests, and pain points will help you create content that resonates with them. 

To get a snapshot of your Instagram audience, look at your Instagram insights, a feature available for business pages. Here, you can get a glimpse into your audience’s basic demographics, like age, location, and the times when they are most active.

Demographics vs Psychographics 

While demographics focus on quantifiable characteristics like age, gender, income, education level, occupation, and ethnicity, psychographics delve deeper into a given group’s psychological and behavioral characteristics.

Psychographics is a set of data that captures your customers’ hobbies, beliefs, and values and helps to explain why they might want to buy a certain product.

A good way to learn your customers’ psychographics is to create surveys, questionnaires, and polls via social media or newsletters. Ask what they think about your product and what they are interested in.

Psychographic data is a valuable tool for marketing your products and creating offers that appeal to your customer base.

2. Define Your Goals

Set clear objectives for your video content. Are you looking to increase brand awareness, showcase product features, drive website traffic, or generate leads? Defining your goals will help guide the content you create and measure success moving forward.

 For example, let’s say you’re looking to increase brand awareness. Here’s how a true Wingnut would approach it:

• Evaluate your current situation: Let’s say your Instagram and Facebook accounts both have 2,500 followers. Check your content performance and evaluate your key performance metrics to understand where you stand.

• Set a specific goal: Knowing your business’ capacity and the time and effort that are required to create engaging content consistently over the next year and being fully committed to increasing brand recognition, you could set a goal to reach 5,000 followers on both Instagram and Facebook in a year.

• Create milestones: While having long-term goals is essential, you should also have smaller milestones that can help you track your overall progress and re-adjust your strategy when necessary.

 3. Plan Your Content

Planning your content is a critical part of a successful social media strategy. 

Start by brainstorming ideas and creating a content calendar to post on a regular basis. Consistency is one of the key factors to achieving success on social media, and if you want to please the algorithm, you should be consistent with your content.

Want a Wingnut Pro-Tip? Creating video content that features team members or customers will give your furniture brand more of a personal and human touch – something that will help you stand out!

Not sure where to start? Here are a couple of ideas:

•  Product reviews: With nearly 93% of customers reading online reviews before buying a product, it’s crucial to provide social proof that your product is worth time and money. A video clip with a basic overview of your product’s key features and positive testimonials is one of the most effective forms of marketing that doesn’t require a lot of investment but can help you reach thousands of new customers.

• How-to videos: Demonstrate installation, maintenance, or design tips related to your products. When customers find content helpful, they often re-share it, helping you reach a larger audience.

• Behind-the-scenes: Offer a glimpse into your manufacturing process or the team behind your brand; bring your target audience with you for a “day in the life” of your business.

• Design videos: People are visual creatures; if you want to sell something, it’s important to help your customers visualize how your product can help them. As a furniture business, you can create videos about how to style a room or specific space with your furniture and how it can be combined with certain colors or design elements.

If you offer interior design or other services, it could be a great way to upsell your offer. 

• Maintenance videos: Another option is to create short videos on how a specific piece of furniture can be maintained. For example, you can post helpful videos on how to keep a dinner table scratch-free, clean a living room couch from pet hair, or get rid of grime in the kitchen.

• Partner with influencers – Teaming up with someone who has a following in your niche is a good way to market your business. Consider partnering with influencers and UGC creators in the lifestyle or home design niche who could introduce your product to their audience, give your business more credibility, and help to bring in more customers.

4. Keep It Short and Engaging 

On platforms like Instagram and TikTok, videos should be under one minute for optimal user engagement. Grab the viewer’s attention within the first few seconds to ensure they watch the entire video and, ideally, end up sharing it with others.

 Start off with a visual hook in your opening. Use high-quality visuals to captivate your audience right off the bat or by posing a question, such as, “Have you ever wondered how the right furniture could transform your living space?”

 Make sure your video gets straight to the point and offers a clear and concise answer, which should establish your authority on the topic, drive subscriptions, or sell your services.

Your content should always be intentional, so you need to know what you want to accomplish before posting a specific video.

5. Incorporate Storytelling

Use storytelling to create an emotional connection with your audience. Since short-form videos have become the primary form of content on many social media channels, it’s important to incorporate them into your visual marketing strategy.

As a furniture brand, you can use short clips to talk about recent trends in the industry, share the journey of a product from design to installation, or have a customer share their experiences with your product and brand.

6. Include a Call to Action (CTA)

Every piece of content you publish should have a purpose, and videos are no exception. Whether it’s driving traffic to your website, encouraging viewers to contact you, or promoting a special offer, include a clear and compelling call to action at the end of your video!

Social media is the best way to communicate directly with your customers, as it eliminates many barriers and makes your brand more personable.

As a furniture brand, you can use your social media platforms to address questions, provide customer support, and foster a more personal connection with your customers, which will create a loyal following in the long run.

7. Optimize for Mobile

The majority of social media users access these platforms via mobile devices. Make sure your videos are mobile-friendly by using a vertical ([9:16] aspect ratio with a 720-pixel width x 1280-pixel height—this is best for reels on Instagram) or square format (1:1 aspect ratio with a 1080-pixel width x 1080-pixel height—this is great for both in-feed and reel content)!

High-quality content that adheres to Instagram parameters has a better chance of reaching more people. Consider using Instagram video editing apps to help you level up your game and create eye-catching reels.

Use third-party video editing platforms

Platforms like InShot, CapCut, and Splice can help you streamline the video creation process and provide access to a variety of features like fonts, special effects, transitions, and filters that are not always available on Instagram.

While some video editing apps like CapCut are free, most have a monthly subscription fee. If you are starting out, you might want to get a free tool to learn all the ins and outs of enhancing your video.

If you have more advanced video editing skills, investing money in a paid video editing platform could be worth it.

8. Track Your Social Media Performance 

After you’ve published your video content, you should monitor its performance. Platforms like Instagram and TikTok provide insights into views, engagement, and audience demographics. Use this data to refine your content strategy and make adjustments as needed.

Monitoring likes, comments, shares, and engagement rates helps you understand how your audience is interacting with your content.

This information can help you identify which types of content resonate the most with your audience, adjust your strategy, focus on what works, and avoid what doesn’t. 

Additionally, tracking metrics like click-through rates (CTR), conversion rates, and lead generation can help you assess the effectiveness of your content in driving specific actions, such as website visits, sign-ups, or purchases.

9. Keep Tabs on Social Media Trends

As a visual brand, staying on top of recent social media trends is crucial. First, participating in social media trends shows the algorithm that your business is current and relevant.

Second, content that aligns with recent trends tends to generate higher levels of engagement, such as likes, comments, and shares. A good example of this are Instagram reels, which have a much higher reach than photos, which used to be the main way to drive traffic on the platform. 

Another great way to ride the trend wave is to keep abreast of seasonal patterns. Consumer habits depend on the time of the year, which means your customers probably won’t buy the same type of furniture in winter as they did in summer.

Tracking performance over time can help you identify trends, including seasonality and cyclical patterns. This knowledge can be used to plan your content calendar and offer promotions and discounts for trending pieces of furniture.

10. Monitor Algorithm Updates 

If you want to succeed in visual marketing, you should stay on top of recent social media trends. Instagram and other social media platforms are subject to constant algorithmic changes, which can affect your key metrics like impressions, user reach, engagement rate, and growth.

Monitoring recent social media updates and understanding how they impact your business is critical.

Furniture Marketing Ideas For Social Media: FAQ’s 

How to promote furniture on social media?

 To promote furniture on social media, you need to create a combination of eye-catching visuals and engaging copy that helps your customers and translates into sales. Begin by studying your audience and producing content that caters to their needs and wants, making you a trusted authority in your niche.

How do I promote my furniture business on Instagram?

You can improve your business on Instagram by publishing helpful and engaging content, answering questions from your audience, organizing contests and giveaways, and seeking customers’ feedback on your products and services.

How do you attract customers to buy furniture?

While there are many ways to attract new customers to your furniture business, social media is one of the most cost-effective ways to get new leads, as it provides a variety of tools to showcase your products and build a community without spending a lot of money on costly ads and promotions.

How to market a furniture business online?

From newsletters to blog articles and social media, there are many ways to market a furniture business online. Start by creating an SEO-optimized, user-friendly website that showcases your products and services, and use tools like social media and reviews to establish your authority and create connections with your customers.

Furniture Marketing Ideas: Final Word

Creating compelling video content for social media is a valuable strategy for all furniture brands. By understanding your audience, setting clear goals, and following best practices and recent trends for video creation, you can achieve many goals. Leveraging the power of visual storytelling and engaging with your audience in a meaningful way can build brand awareness and drive business growth. With these practices in mind, your furniture brand can make a significant impact on social media!

Still not sure how to get started? We’re here to help! Wingnut Social specializes in helping design-focused businesses and vendors with our social media and SEO strategies so that you can focus on your business while we grow your online presence.