All Episodes

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Marketing Secrets for Your Interior Design Business with Michelle Binette

Darla and Natalie talk with Michelle about how her marketing career informs her interior design business, how brand marketing and direct-response marketing are different, and how she drummed up her first client with a simple marketing trick. In 2016,...

Social Media Success Stories with Yours Truly

Now it would be easy to fudge the numbers a bit, and count some accounts as driven by social media because maybe a client became aware of Darla Powell Interiors through Instagram or Pinterest. But Darla and Natalie take a hard look at the numbers, and...

Why You Should Be Using Storytelling in Your Social Media with Susan Wintersteen –

 If you can tell a story on social media, then you can connect authentically and emotionally with an audience. Sometimes that’s a story about you, sometimes it’s a story about a client, but it’s always a story that people feel they can relate to. Today's guest...

Becoming an Instagram Personality with Natalie Reddell

Case in point: Today’s guest on the Wingnut Social podcast, Natalie Reddell. Natalie is an interior designer based in Richmond, Virginia, and under her social media nom de guerre Commander-in-Chic, she’s made a name for herself in both the interior...

LinkedIn for Interior Designers with Joe Apfelbaum

Darla and Natalie welcome Joe Apfelbaum, CEO of B2B marketing firm Ajax Union to the show today, and Joe is all about LinkedIn. Joe started Ajax seven years ago to use advanced technologies to help businesses with their internet marketing. But what he...

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