All Episodes

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How to Gain Confidence in Your Marketing with Heather Havenwood

Heather is a self-described serial entrepreneur, of Havenwood Worldwide, LLC and Chief Sexy Boss. She is regarded as a top authority on internet marketing, business strategies and marketing. Getting her start in 1999, she has played an active role in...

Marketing Secrets for Your Interior Design Business with Michelle Binette

Darla and Natalie talk with Michelle about how her marketing career informs her interior design business, how brand marketing and direct-response marketing are different, and how she drummed up her first client with a simple marketing trick. In 2016,...

Social Media Success Stories with Yours Truly

Now it would be easy to fudge the numbers a bit, and count some accounts as driven by social media because maybe a client became aware of Darla Powell Interiors through Instagram or Pinterest. But Darla and Natalie take a hard look at the numbers, and...

Why You Should Be Using Storytelling in Your Social Media with Susan Wintersteen –

 If you can tell a story on social media, then you can connect authentically and emotionally with an audience. Sometimes that’s a story about you, sometimes it’s a story about a client, but it’s always a story that people feel they can relate to. Today's guest...

Becoming an Instagram Personality with Natalie Reddell

Case in point: Today’s guest on the Wingnut Social podcast, Natalie Reddell. Natalie is an interior designer based in Richmond, Virginia, and under her social media nom de guerre Commander-in-Chic, she’s made a name for herself in both the interior...

LinkedIn for Interior Designers with Joe Apfelbaum

Darla and Natalie welcome Joe Apfelbaum, CEO of B2B marketing firm Ajax Union to the show today, and Joe is all about LinkedIn. Joe started Ajax seven years ago to use advanced technologies to help businesses with their internet marketing. But what he...

Leverage Your Expertise to Become a Public Speaker with LuAnn Nigara

So today on the podcast, Darla and Natalie talk to the G.O.A.T., LuAnn Nigara, host of the A Well-Designed Business podcast. Darla opens the episode with an homage to LuAnn, who has been truly influential on her as she got her design business and...

Creating Email Funnels with Alycia Wicker –

Alycia Wicker is this week’s guest, and though the bio she sent in was only a single sentence long, stating that she’s a business coach for interior designers, Alycia is much more than that. She runs an entertaining email newsletter, she produces...

Master Pinterest with the Tailwind App with Melissa Megginson

So today on the podcast Darla and Natalie are talking to Melissa Megginson, the community manager of Tailwind, who describes her job as being there to make sure Tailwind’s users look good and are having success on Pinterest and Instagram. What You’ll...

Bolster Your Presence by Creating Community with Amy Flurry

That’s because today we’re talking with Amy Flurry, author of Recipe for Press and Recipe for Press: Design Edition, and a leading expert in how interior designers can get more press for their work. Amy Flurry is an editor and contributor to some...

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