Richard Tarity Shares Why Now is THE Time to Embrace eDesign

Episode #204 the Wingnut Social Podcast

Should you add eDesign to your portfolio—if you haven’t already? 2020 was a hot year to embrace eDesign. If you haven’t already jumped on the bandwagon, Richard Tarity shares WHY you need to in this special bonus episode of the Wingnut Social podcast. He also shares how Foyr is changing eDesign with its groundbreaking capabilities.

Richard Tarity has been a technology thought leader for over two decades. He is a self-proclaimed serial entrepreneur and the President of North America for Foyr—the world’s fastest-growing online cloud-based design software. 

What You’ll Hear On This Episode of Wingnut Social

  • [2:17] Who is Richard Tarity?
  • [3:46] Richard’s background with Foyr
  • [6:07] New and experienced designers are on board
  • [741] Are you leaving money on the table?
  • [9:37] What is a “down and dirty” render?
  • [11:20] Does Foyr have a learning curve?
  • [16:00] WHY you should offer eDesign
  • [23:55] The product catalogs that Foyr uses
  • [25:41] What makes Foyr better than any other platform
  • [29:40] Foyr’s gift to Wingnut listeners!
  • [34:42] Blooper Reel!

Connect with Richard Tarity

Resources & People Mentioned

  • Use Promo code DARLA35 for 35% off your quarterly or annual FoyrNeo Subscription!
  • Wingnut Social Episode #150

Are you leaving money on the table?

Designers are still not necessarily offering eDesign as a standalone service. Should that change?

Richard has noticed that “The designers that have aggressively pursued getting themselves into a position to offer eDesign are taking advantage of a much wider audience.” You don’t have to stay niched in your community or region. eDesign gives you reach.

You will need to market differently. You have to watch how you’re presenting your brand and your style because it becomes about attracting the right personas to you. It’s opened up a new revenue stream for some interior designers. If you’re not taking advantage of it, you might just be leaving money on the table.

How does Foyr work? How is it different from other rendering programs? Does it come with a learning curve? Does this work for high-end interior designers? Listen to learn more about it!

Why should you offer eDesign?

Richard emphasizes that with eDesign, you aren’t limited by geography. You aren’t tied down and can work with anyone, anywhere. What does that mean? More potential revenue. When you design with a signature style, you want to attract people in your spectrum wherever they are.

Before the pandemic, many high-end designers would have to travel somewhere OR the consumer would only find someone local to them. Now, you can do work around the world without physically being there. You can still engage at a higher level.

eDesign is a collaboration tool that allows you to change things on the fly. Richard also points out that“As we go forward, you have to think more about what the consumer is going through and less about how we want to function doing the actual activities.” How do they want to consume design?

It’s not all or nothing. You can offer eDesign and in-person design. You can still provide a high-end luxury service. Why not embrace a hybrid method?

Foyr Neo in action

Richard redid his basement last year and did the design himself in the Neo software. The company that he hired to complete the basement did designs in SketchUp. After he finished up Neo, he asked them to look at the software and test it out. They still use Foyr Neo today. Not only that, but they’ve signed 11 basements because of it. 

The software has been a game-changer for them. They show people what their spaces could look like, they collaborate, and then they share their pricing. All of the other contractors in their region still use a paper board. The value add—by integrating their software—has paid off exponentially. 

What product catalogs does Foyr use? What makes them different from any other platform? Listen to the whole episode to learn more!

Connect With Darla & Wingnut Social

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