Why Structured Content Is the Key to Getting Recommended by AI and LLMs

How to organize your interior design website content so AI and LLMs can “see” your content

Summary: To get AI tools and LLMs to read and understand what your design website pages are all about, follow these three steps:

1. Use clear headings and logical hierarchies.
2. Add schema markup.
3. Make every page a standalone resource.

Introduction

You can have the most beautiful photos and videos of your best designs, but if AI can’t interpret your content, it won’t recommend your brand when your potential clients search for an interior designer. That’s where structured content comes in. It’s how you organize information so that AI and LLMs instantly understand who you are, what you do, and why you are credible.

Here are the steps to follow to structure your interior design content for AI and LLMs:

Step 1: Use Clear Headings and Logical Hierarchies

Think of your content as a room layout: the clearer the flow, the easier it is to navigate. Use H1, H2, and H3 headings to group related information together. 

These are HTML designations that are in the back-end of your website. Your website visitors will not see “H1” on their screens, but it’s in the source code. They will look like larger type or bolded type on the screen, just as the “Step 1…” heading looks above. In your website CMS, you can add the code, or pick “heading 1” or “heading 2” before typing your text.

Example:

• H1: Luxury Interior Design in Sarasota, FL
  • H2: Our Design Philosophy
  • H2: Featured Projects
    • H3: Modern Waterfront Estate

There should only be ONE H1 per page.

Step 2: Add Schema Markup

Schema markup (or structured data) is behind-the-scenes code that tells AI what your content means. For interior designers, this could include:

• LocalBusiness schema: Confirms your location and contact details.
• Project schema: Highlights portfolio work.
• Review schema: Displays ratings and testimonials.
• FAQ schema: Tells AI where to find FAQs that will answer user intent questions.

This code tells search engines exactly what your content means, not just what it says. They help Google display rich results (those search snippets you see with star ratings, FAQs, service menus, or image carousels). These make your listings stand out.

LLMs see schema as clean, structured signals when pulling recommendations. It makes it easier for them to “trust” your content.

In your CMS, add schema code around the content to tell AI and LLMs where to look to find crucial information you want them to find. You can even use an AI tool to create the schema code for you and then copy and paste it in! Be sure you paste it into the code, not the text area that will display on the screen.

Step 3: Make Every Page a Standalone Resource

Each page should answer one specific question or intent without needing extra context. AI prefers clear, self-contained answers. In other words, don’t complicate the content with too much information. If you need to add context or additional information, create another page or blog to provide that info and link to it.

Learn more about creating content that appeals to AI and LLMs

Structured content works best when paired with credibility signals. Read “How Interior Designers Can Build Authority That AI Trusts,” to learn how to add the proof that makes AI trust your business enough to recommend it.

Need help creating content that gets found by AI and LLMs?

Structured content is the secret ingredient that turns your website from “present” to “recommended.” Wingnut Social helps interior designers implement the formatting, schema, and organization strategies that make AI tools recognize your business as the perfect fit. If you want your expertise to be AI-readable and AI-recommendable, we know how to get you there.

FAQ about why structured content is the key to getting recommended by AI and LLMs

Q1: What is structured content?
Structured content is content that’s organized with clear headings, logical sections, and schema markup so both humans and AI can easily understand it.

Q2: Why does structured content matter for interior designers?
It makes it easier for AI tools like ChatGPT or Gemini to pull accurate details about your business and recommend you to clients.

Q3: What is schema markup and how does it help?
Schema markup is a type of code added to your site that gives context—like business type, reviews, and project details—that AI and Google can recognize.

Q4: How can I structure my interior design portfolio pages?
Use headings for project titles, describe the design process, include the location, and apply schema markup for projects and reviews.