Social Media Audits & Strategies for Interior Designers, Architects, and Home Pros.
Your social media presence can and should be a client-generating machine. At Wingnut Social, we specialize in crafting custom social media strategies that elevate interior designers, architects, and home professionals above the noise. Whether you’re just starting or looking to fine-tune an existing presence, it all starts with a thorough social media audit for interior designers and architects.
Our social media audit process begins with an in-depth discovery.
We begin our process with a strategic discovery session to learn all about your brand, your business goals, and your dream clients. This foundational work helps us conduct a comprehensive social media audit for interior designers and architects that fully assesses your current performance and lays the groundwork for lasting success.
Whether your goal is to build brand awareness, increase engagement, or drive leads and clients to your firm, our proven interior design social media process is designed to deliver real results. Just take a look at our case studies to see what’s possible.
What you’ll receive isn’t just a document of best practices and metrics. It’s a personalized blueprint for success on social media. Think of it as your Rosetta Stone for all things digital branding, made specifically for creative professionals like you.
Our thorough and actionable strategies are designed to serve as a playbook that you will return to again and again. Use it to guide your ongoing content creation, refine your visuals, and stay on-brand and on-track.
Let’s Get Specific
Here is what your strategy and your social media audit will include:
Competitive Analysis:
We will evaluate your competitors’ social media presence to identify what’s working, what’s not, and where your brand can stand out. This analysis helps interior designers and architects carve out a distinct position in a crowded digital landscape.
Current Performance Review:
We will perform a full social media audit for your specific interior design or architecture business, examining what content performs best, what needs adjustment, and where opportunities for improvement lie.
Brand Positioning and Online Identity:
We will assess your brand’s voice, tone, and visual identity. Are you presenting the best version of yourself? Is your aesthetic consistent and recognizable? If not, we’ll help you get there. We will be with you the entire way through this process. Our clients find it eye-opening and inspiring!
Your Voice and Visual Style
We help you define your tone so that we can incorporate it authentically into your social media content. Are you bold and playful, calm and professional, or something unique? Your visuals matter just as much. We will help you hone a cohesive look that supports your brand identity and stands out from competitors.
Content Pillars and Strategy:
What types of content does your audience care about most? How frequently should you post? We will identify your content pillars and build out a plan that includes posts, Stories, Reels, hashtags, engagement tips, and a strategy to navigate ever-changing algorithms.
We will deliver the maximum amount of value short of managing your accounts ourselves—and if you want us to handle that too, we’re happy to step in.
I've been blown away by the depth of the information they provided and the results I get when I put their recommendations into action. Working with Wingnut has helped me save tons of time and frustration, and has been worth every penny.
How do you develop a custom social media strategy?
It all starts with a discovery session to understand your brand and goals. We work together to develop a clear picture of who you are, who your ideal clients are, and how you want to be portrayed on social media.
Then we perform competitor research and a full social media audit for your interior designer or architect firm to identify opportunities. After that, we create a detailed, bespoke 13-22 page strategy along with our proprietary Designer Social Media Best Practices Guide (available only to Wingnut Social clients).
Your social media strategy is customized to your brand, your design aesthetic, your specialities, and your business goals. It will be as unique as you are, while drawing on our depth of knowledge and experience in marketing creative businesses like yours.
Will I be able to implement the social media strategy myself?
Absolutely. We build your strategy to be actionable and easy to follow. However, if you find yourself short on time due to the demands of running your design business, we are here to help with consulting or full-service social media management.
What if I need help with the implementation of the social media strategy?
We can do that, too. We offer one-on-one consulting and full-service management options to support your team and help bring the strategy to life. Our hybrid plan is a popular option—it’s a flexible solution designed to give you control over your social feed while our Wingnut social experts provide you with the guidance and content that gets results.
How many platforms is the social media strategy for?
Each in-depth social media strategy is developed for one social media platform, but you can purchase additional strategies tailored to other platforms.
How long until I receive my social media strategy?
Our social media strategy is a long, involved document specifically designed for your firm. For that reason, it may take up to a month from the time of your onboarding call to the delivery of the strategy.
What are the deliverables for a social media strategy?
We provide a document, roughly 13-22 pages, with all of the details for your chosen platform. We also include a proprietary Social Media Best Practices Guide that is only available to Wingnut Social clients.
