Why You Need to Create a Branded Hashtag for your Business

Hashtags are all the rage—which is why you NEED to create a branded hashtag for your business. A hashtag is a fun and effective way to build an authentic following. It also allows you to bring your voice to social media.

So are you ready to take your social media presence to the next level? Do you want to build a community for your followers? Listen to this minisode of Wingnut Social with Darla and Natalie to find out how to create a branded hashtag, and why it’s so important. 

They share their brand new hashtag in this episode—don’t miss it! 

What You’ll Hear On This Episode of Wingnut Social

  • [0:40] Monday Marketing Mini-sode
  • [1:00] Branded Hashtags
  • [2:15] Help separate you from your competitors
  • [4:20] Creating a branded hashtag 101
  • [5:55] Designer example
  • [7:00] We reveal our new branded hashtag

Resources & People Mentioned

Build a dedicated community that’s all yours with a branded hashtag

A branded hashtag is one of the best ways to separate you from your competitors. Not only that, but it gives your community a way to connect with you and each other. You can interact and share relevant content that everyone can see by visiting your hashtag. 

Find fun ways to draw them into your community. 

Ask them to share photos using your special hashtag, like “#WingnutWednesday”. Or post a challenge asking them to do something—like showing off their fall porch decor! The end goal is to give your followers a platform for their content.

Be creative, quirky, and clear!

Your hashtag can’t be boring. For example, “Miami Designer” is just too generic. Martha O’Hara gives us an example of a great branded hashtag: #OHMyStyledLife. It’s fun, it’s catchy, and above all it’s memorable. So give it a shot and see what fun hashtags you can come up with!

You also want to be clear with your followers why they should use your hashtag

You need to offer them value.

So what does that mean? Be clear how you will reward your followers. One of the easiest ways to do that is to share their posts on your social media when they use your branded hashtag. Your follower gets all the credit, and it will help new designers get a reach they wouldn’t have. Who doesn’t want that?!

To hear more—and finally find out what our brand new hashtag is—listen to our minisode now!

Connect With Darla & Wingnut Social

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