TikTok, Instagram, and Facebook: What’s the Best Content to Post? | Mini News

Episode #308 the Wingnut Social Podcast

TikTok, Instagram, and Facebook: what’s the best content to post? On this episode of Mini News, Emily walks us through the transition from social media to entertainment media. When it comes to short-form video content, why aren’t Instagram and Facebook as successful as TikTok? What type of content is most successful, and what is best for your audience? Find out on today’s Mini News!


If you’ve been listening to the podcast for a while, then you know that video has been reigning king on social media, specifically short-form video. There’s been a long-standing battle between Meta and TikTok, fighting for dominance of the social media space. However, TikTok doesn’t consider itself a social media platform – it’s branded as an entertainment app (or a media company that distributes content) similar to Netflix. The problem with Instagram and Facebook trying to push short-form entertainment videos is that their companies were built on the social graph. TikTok has always been an entertainment-first platform. Facebook was founded on social connections and maintaining relationships, so this transition has been difficult for them as their app really serves a much different purpose than entertainment.

Here at Wingnut, we’ve noticed a shift recently with some of our clients where Reels are not performing as well as they once did. We’re seeing carousel posts and still images gaining traction again – not all hope is lost when it comes to photo content! However, this is why strategy is so important. When you have a strategy in place for your social media accounts, you know exactly what you need to be posting to better resonate with your audience. That’s where we come in!

There’s no hard and fast rule that says you should be only be posting entertainment video content. You should test different types of content and see what performs best. While Meta’s algorithm is pushing video content, it will ultimately push what resonates most with your audience. Meta wants users to be spending the maximum amount of time on their platform, so they will push what your audience will engage with the most.


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