Master Marketing: Strategies You Can Learn From Your Dog
Episode #111 the Wingnut Social Podcast
What You’ll Hear On This Episode of Wingnut Social
- [0:38] What dogs can teach you about marketing
- [1:30] A lesson in trust and patience
- [2:17] Interact, engage, and draw your client in
- [4:37] Be as attentive as your dog
- [5:24] Forget and forgive
Fetch: the ultimate lesson in trust and patience
If you’re a dog owner, you know they love to play fetch. Many dogs will bring the ball back—but stay at arm’s length. They have to learn to trust you before they’ll drop the ball. You have to be patient and let them become comfortable.
Soon enough, they’ll happily drop the ball for you to throw again.
In the same way, a client has to learn to trust you. You must be patient and work to build a relationship with them. Let them control the game and decide when to put the ball in your hands.
Dogs make you feel like you’re the only person in the room
Dogs are affectionate creatures. When they see you, you become the most important thing in their world. They wag their tail, they lick you, they jump—they let you know how happy they are to see you.
Clients need to know that you’re excited to interact with them. Shake their hand, smile, and be warm and engaging. Do you follow them on social media? What’s new in their life? Ask them questions and show you’re interested in who they are, not just landing a job.
Learn to listen—and yap a little less
Dogs are attentive creatures. When you speak to them they may tilt their head or move their ears—but they can’t talk back in a way that humans can understand. That’s makes them the BEST listeners.
You should give your clients the opportunity to speak and listen. Let them vent, let them share frustrations or joys, and be attentive. Don’t interrupt them. Show them that you truly care about how they feel and that you value their thoughts on the project.
Forgive and Forget
If you accidentally step on your dog’s tail—which every dog owner has inevitably done—it stings. They may yelp in pain. But ten minutes later, they have no memory of the event. They curl up next to you and snuggle close.
If a client makes a snide remark or comment out of frustration or anger (or try to place blame on you for their mistake) let it go. Be the bigger dog, maintain professionalism, and let it roll off your back.
Want to learn more? Listen to the whole episode for the full rundown of Natalie’s tips!
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