Is TikTok the next Instagram?
Episode #079 the Wingnut Social Podcast
TikTok is an app that allows you to record short 15-second videos whose content usually consists of a music video, comedy bit, or someone completing a challenge. So how does this remotely relate to the design space? Listen to this mini-poddy episode of Wingnut Social with Darla and Natalie to find out!
IS TIK TOK THE NEXT INSTAGRAM?
What you’ll hear on this episode:
- [1:10] Should designers be on Tik Tok?
- [1:50] What is TikTok?
- [5:00] Advertising on Tik Tok
- [6:30] Do Hashtag challenges
- [7:40] The Future of Tik Tok
Resources & People Mentioned
Join TikTok as an investment in your future
For those of you just mastering Instagram—watch out—there’s a new app that is going to explode in popularity. Not unlike Snapchat or the now non-existent Vine, TikTok allows you to connect with the world through video. It’s riveting and addicting and made oh-so-popular by Jimmy Fallon.
GaryVee even touts it as the “Training wheels for future influencers and content creators”.
So what should you do? Jump in the kiddie-wagon, now. Just like every other app geared towards a specific demographic, it eventually skews towards an, ahem, slightly-older less-trendy generation... Join Gen Z and build what audience you can, now. Then, when it morphs—as every other social media app does—it’s AI will have you up and running.
Create a hashtag challenge to build a following
Hashtag challenges are the big thing trending on TikTok. It can be anything from lip-syncing a song like a Disney princess to Jimmy Fallon’s #TumbleweedChallenge. So why not embrace the space and post a design challenge?
TikTok Recently integrated a “Hashtag Challenge Plus” feature that allows sponsors to create a hashtag challenge. Their featured hashtag has a shoppable tab that allows users to make purchases in-app. Kroger took advantage of this approach when they sponsored a ‘TransformUrDorm” challenge, asking users to post dorm-room makeovers featuring products purchased at Kroger.
Come up with a catchy hashtag and challenge tweens to design their room. There are budding designers who would be crazy about sharing their space and getting some air-time. Take this opportunity to get ahead of the curve and create a niche among the next generation.
Connect With Darla & Wingnut Social
- On Facebook
- On Twitter: @WingnutSocial
- On Instagram: @WingnutSocial
- Darla’s Interior Design Website
- 1-877-WINGNUT (connect with us for your social media marketing needs)
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