Is TikTok the next Instagram?

Episode #079 the Wingnut Social Podcast

TikTok is an app that allows you to record short 15-second videos whose content usually consists of a music video, comedy bit, or someone completing a challenge. So how does this remotely relate to the design space? Listen to this mini-poddy episode of Wingnut Social with Darla and Natalie to find out!


What you’ll hear on this episode:

  • [1:10] Should designers be on Tik Tok?
  • [1:50] What is TikTok?
  • [5:00] Advertising on Tik Tok
  • [6:30] Do Hashtag challenges
  • [7:40] The Future of Tik Tok

Resources & People Mentioned

Join TikTok as an investment in your future

For those of you just mastering Instagram—watch out—there’s a new app that is going to explode in popularity. Not unlike Snapchat or the now non-existent Vine, TikTok allows you to connect with the world through video. It’s riveting and addicting and made oh-so-popular by Jimmy Fallon.

GaryVee even touts it as the “Training wheels for future influencers and content creators”. 

So what should you do? Jump in the kiddie-wagon, now. Just like every other app geared towards a specific demographic, it eventually skews towards an, ahem, slightly-older less-trendy generation... Join Gen Z and build what audience you can, now. Then, when it morphs—as every other social media app does—it’s AI will have you up and running.

Create a hashtag challenge to build a following

Hashtag challenges are the big thing trending on TikTok. It can be anything from lip-syncing a song like a Disney princess to Jimmy Fallon’s #TumbleweedChallenge. So why not embrace the space and post a design challenge?

TikTok Recently integrated a “Hashtag Challenge Plus” feature that allows sponsors to create a hashtag challenge. Their featured hashtag has a shoppable tab that allows users to make purchases in-app. Kroger took advantage of this approach when they sponsored a ‘TransformUrDorm” challenge, asking users to post dorm-room makeovers featuring products purchased at Kroger.

Come up with a catchy hashtag and challenge tweens to design their room. There are budding designers who would be crazy about sharing their space and getting some air-time. Take this opportunity to get ahead of the curve and create a niche among the next generation.

Connect With Darla & Wingnut Social

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Which social platforms should you focus on?


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