How Instagram Live is Stepping it Up

Episode #149 the Wingnut Social Podcast

What You’ll Hear On This Episode of Wingnut Social

  • [0:35] All about Instagram Live
  • [2:00] The streamlined new feature
  • [3:29] What remains the same
  • [6:11] What does this mean for designers?
  • [7:49] Instagram is testing monetizing IGTV
  • [10:16] Blooper Reel!

Resources & People Mentioned

Instagram Live’s new feature

Drumroll: You can now share Instagram Live videos directly to your IGTV with the press of a button! Darla points out that previously you had to download a live video, then re-upload it to IGTV. It can be a painstakingly time-consuming process that deters you from doing it in the first place. Now the process is streamlined and user friendly. 

Even better—Instagram Live usage is up 70% right now. Take advantage of that extra traffic—especially because the app sends out notifications to your friends to let them know you’re going live. Jump on the video bandwagon and create content for your IGTV library. If you’re like Darla and are better doing off-the-cuff live videos, this is the game-changer and time-saver you’ve been waiting for. 

How to make Instagram Live work for your Design Biz

It’s time to take advantage of being able to produce content on-the-spot. Are you doing a virtual walk-through of a space that you want to save to IGTV? What about a check-in at a workshop? Share some textiles and fabrics with your viewers? You can take all of this content and have it live on IGTV.

Even better—especially with Facebook already on board—Instagram is beta-testing monetizing your IGTV. Instagram’s biggest competitor is YouTube, and the changes they’re making might start leveling the playing field. Only time will tell. But video is THE new trend that will continue. Don’t miss out!

Connect With Darla & Wingnut Social


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