How IGTV Captions Help YOU Capture a Larger Audience

Episode #184 the Wingnut Social Podcast

Are you guys still using IGTV? Did you know they’ve added a feature that will automatically add captions to your IGTV videos? Facebook has been doing it for a while and it’s time for Instagram to catch up. Why is this a BIG deal? Darla shares all the details in this week’s Wingnut Social Monday Marketing Minisode. Don’t miss it! 

What You’ll Hear On This Episode of Wingnut Social

  • [0:40] The solo Wingnut
  • [1:04] IGTV is adding captions
  • [3:41] How IGTV is rolling out this feature
  • [5:27] Blooper Reel!

Resources & People Mentioned

How IGTV captions will impact video 

It’s no secret that Darla believes that video is a VERY important aspect of your marketing and that it should be one of your marketing pillars. It expands your reach—now, more than ever.

Darla is an early bird—getting up as early as 3:30 am some days. She’ll play videos very quietly on her phone so she doesn’t disturb Natalie or their pups. Darla isn’t the only one: 85% of videos on social media are watched without sound

Another fantastic bonus? Adding captions to your videos can increase the time spent watching your video by 10–15%. That’s HUGE. Darla will watch a video to the end if she can read it. Others likely feel the same way. 

How IGTV is rolling out this feature

Until now, IGTV hasn’t offered captions. Now, through the use of AI, your videos can automatically have captions. How do you prepare for this? Make sure your audio is high-quality and clear. This will increase the accuracy of the captions. Instagram claims that the more the feature is used, the more the AI will adapt and roll out more accurate captions. 

The feature is being added in 16 different languages as of September 16th, 2020. To make sure it’s active on your Instagram account, head on over to your settings and search “Captions.” Toggle the “Auto-Generated Captions” slider so that it’s on and make sure the default language is correct. Voila! You will now begin to see auto-generated captions on videos. 

Will this feature help you watch more IGTV? Will you produce more videos to take advantage of the uptick in traffic? Will it reduce your expenses? Let Darla know what you think about IGTV!

Connect With Darla & Wingnut Social


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