[Here’s Why] You NEED to Engage with Fans on Social Media

Episode #105 the Wingnut Social Podcast

So what’s the scoop? How do you engage with your fan base to cultivate a loyal following? Darla and Natalie dive into the topic in this holiday re-released minisode of the Wingnut Social podcast.

What You’ll Hear On This Episode of Wingnut Social

  • [0:55] All about engaging with fans
  • [4:40] How do you get superfans?
  • [7:50] An example of what NOT to do
  • [9:00] Someone who has mastered engagement
  • [11:30] Establish yourself as the brand expert

Resources & People Mentioned

How to create superfans for your design business

Superfans are the people who love you—and everything you do—and don’t hesitate to like or comment on your posts. They’ll be the first people to bring up your name and recommend you to a potential client. They are the key to growing your business!

So how do you foster such a loyal following? It’s simple. Engage with your fans. Reply to comments, direct messages, or emails. Take 5 minutes a day to give them a thoughtful response. Even if it sits in your inbox until you can respond, nothing makes someone feel more included than a personalized response. 

Why is engaging with your fans so important?

Engaging with fans on social media isn’t always the #1 thing on your to-do list. But they need to be high on your list of social media priorities. Because money can’t buy you what superfans provide for your business. 

Your fans want to feel as if they are a part of the community and that you value them. You can give them that with a few short minutes of your time! If you treat people with the importance that they deserve, you’ll gain a loyal following.

Every business—design or otherwise—needs superfans. They are essential to the growth of your business. They are your word of mouth. So focus on cultivating those relationships. Don’t miss the opportunity to connect with people!

Darla and Natalie chat about the best and worst examples of social media engagement that they’ve seen and go in-depth on the power of engagement. Be sure to listen to this valuable minisode!

Connect With Darla & Wingnut Social

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Audio Production and Show notes by

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