7 Simple SEO Tips Every Interior Designer Should Use to Update Their Website

Is Your Interior Design Website Invisible to Clients?

Even the most stunning portfolio can go unnoticed online if your SEO isn’t working. For interior designers, that means fewer clients are discovering your projects, services, or design expertise.

The good news? You don’t need to rebuild your entire site. With just a few targeted updates, you can improve your rankings, attract the right clients, and show up where people are searching.
Here are 7 SEO tips for interior designers to update old content and make your website work harder for you:

1. Update Your Title Tag with User Intent

Your title tag is the clickable headline in Google results. It’s often the first impression a client has of your brand. Instead of a vague title like “ABC Interior Designs,” focus on what clients actually search for, such as “ABC Interior Designs, Luxury Interior Design in Sarasota.”

The title tag should best match what the user is actually looking for to encourage them to click. The meta description is another opportunity to let the user know exactly what to expect from the page they are clicking on. 

For example:
If you wrote a blog titled “Our Favorite Luxury Kitchen Designs,” update the title tag to “Luxury Kitchen Remodel Ideas | Interior Design Firm in Tampa.” This small change makes the most more discoverable for potential clients actively searching for a designer in your market.

2. Rewrite Your Intro to Answer the User’s Question

When someone lands on your page, they want immediate confirmation that they’re in the right place, and they want the information they seek right away. Many interior designers make the mistake of opening blog posts or service pages with a generic statement such as “We love creating beautiful spaces for our clients.” While true, it doesn’t immediately answer the question a potential client typed into Google. 

Instead, start your blog or landing page with a direct answer to their question. Ask yourself: What question brought them here, and how can I answer it in two sentences? 

For example:

If someone searches “high-rise condo living room design ideas,” they are likely looking for creative solutions that take advantage of their space and a view. So address that right away: “Designing a living room for a high-rise luxury condo needs to create useful, livable spaces while taking advantage of natural light and views. A strategic use of color, furniture layout, and art placement can create a space that feels both open and inviting.”

This intro immediately tells the reader:

• You understand their needs.
• You have the expertise to solve it.
• They’re about to get actionable ideas from the landing page.

3. Add Internal Links to Showcase Your Work

Every page on your site should connect to others. Adding 2-3 internal links per blog helps Google understand your site’s structure and encourages visitors to explore more. 

For example: 

• Link from a post about kitchen design to a kitchen project in your portfolio. 
• Link from your services page to a client testimonial.
• Link from your about page to your services page when you mention a specialty.

4. Match Search Intent, Not Just Keywords

Keywords are important to content optimization. But they aren’t enough. You need to understand why someone is searching. A visitor typing “modern condo design” is probably looking for inspirational photos and service details, not a definition of modern design. Rework your pages to give clients solutions, visuals, and actionable ideas.

For example:

A person searching the phrase “luxury kitchen remodel Tampa” is likely:

• A Tampa homeowner who wants to hire a designer.
• Looking for examples of luxury kitchens.
• Interested in your process, budget ranges, and design expertise.

So, a good intro would be “If you’re planning a luxury kitchen remodel in Tampa, our team specializes in creating bold, modern spaces that balance function and sophistication. From custom cabinetry to statement lighting, here’s how we’ve helped Tampa homeowners transform their kitchens and how we can do the same for you.”

By matching your content to the user’s goals, you’ll not only rank better, you’ll also increase the chances that a potential client will reach out after reading.

5. Make Content Skimmable and Readable

Nobody wants to read walls of text. Use short sections, clear headers, bullet points, and bold text to highlight key takeaways. This helps potential clients scan quickly while signaling to Google (and AI tools) that your content is well-structured and easy to understand.

For example:

A blog post about “Top Interior Design Trends for 2025” should include scannable headers like:

• Bold Color Palettes Making a Comeback
• Minimalist Kitchens with a Luxe Edge
• Statement Lighting That Doubles as Art

This formatting helps busy site visitors (and search engines!) scan and understand quickly.

6. Reassign Content to the Right Categories

Search engines look for patterns. Blog post categories tell Google how your site is structured and what topics you’re an authority on.

For example: 

If your blog about 2025 Color Palettes was filed under “Company News,” it may get buried. Instead, place it in a “Design Trends” or “Interior Design Ideas” category. 

Organized content builds topical authority, which improves rankings and AI citations.

7. Promote Updated Content Across Channels

Once you refresh a page, don’t stop there. Promoting it multiplies its reach and signals to Google that your page is active and relevant.

For example:

• Share a blog post update on Instagram Stories with a link sticker.
• Pin portfolio images or blog images on Pinterest.
• Email it to past clients and prospects in your newsletter.

Why Updating Your Website Matters

Search engines reward fresh, relevant content. By revisiting older pages and applying these 7 SEO updates, you’ll:

• Attract more qualified leads who are searching for your services right now.
• Showcase your latest projects instead of outdated trends.
• Strengthen your online authority so your firm stands out against competitors.

It’s like redesigning a home; styles evolve, client needs change, and refreshing the space keeps it inspiring. The same goes for your website content.

Ready to Refresh Your SEO?

At Wingnut Social, we specialize in helping interior designers optimize their websites so they attract more clients and stand out online. If you’re ready for a fresh SEO strategy tailored to your firm, contact us today for a website SEO audit.