Interior Design Social Media Services FAQs and Common Questions
What makes Wingnut Social’s social media services different?
Our social media management is a bespoke, white-glove experience designed exclusively for interior designers. We don’t believe in cookie-cutter content. Every post, graphic, and strategy is curated to reflect the distinct voice, aesthetic, and goals of your firm.
Unlike many agencies, we offer:
- A custom strategy based on in-depth discovery and competitive analysis
- Weekly internal performance reviews and optimization
- Ongoing A/B testing for maximum ROI
- Full creative alignment with your brand’s visual and verbal identity
Our team lives and breathes interior design — we know how to speak your client’s language and turn your visuals into client-converting content.
How long does it take to get started?
Typically, we go from signed agreement to live content in three-four weeks. Our premium onboarding includes:
- A deep-dive discovery call
- Technical setup of all platforms
- Image asset planning
- Custom strategy creation
- Content design, review, and approval
You’ll receive a personalized onboarding timeline with crystal-clear expectations every step of the way.
Where do you get images and videos?
You provide your most striking visuals, and we make them shine. Most of our clients supply their own imagery, and we offer basic photo editing and branded graphic templates to ensure every post is polished and on-brand.
Not enough content? No problem. We’ll develop content pillars that work with what you have and offer guidance on creating or sourcing the imagery you need.
What if I don’t have enough images?
We’ve worked with interior designers at every stage—from new firms just building a portfolio to established studios with an archive of completed projects. If you have limited photography, we’ll develop creative solutions using testimonials, behind-the-scenes content, branded graphics, and educational posts to keep your content fresh, engaging, and luxurious.
We will also work with you to guide you through image creation. Our experience has taught us what works best to attract your ideal client, and we will help you capture the right photos and videos to wow them.
How do you ensure my brand voice is being communicated through the posts?
We invest the time to truly understand your aesthetic and tone. Our onboarding includes a thorough review of your:
- Website and branding
- Past content and marketing materials
- Interviews with you or your team
We then create a Brand Voice and Messaging Guide, used across your social content. From polished and professional to playful and bold, we adapt to your voice—never the other way around.
What reporting and analysis do I receive?
You’ll receive monthly updates on:
- Engagement metrics
- Follower growth
- Content performance
- Strategic adjustments
We treat your social media strategy as a living, breathing document that evolves with your business. Transparency and data-driven refinement are core to our service.
Do I get to approve the posts before they go live?
Absolutely. You’ll access our content planning platform to:
- Review posts
- Approve or reject content
- Leave feedback directly on each post
We present your content two weeks at a time for streamlined approvals and consistent quality.
Who handles comments and messages on my account?
Our team takes an active and attentive approach to community management, ensuring every comment on your social channels receives a timely response between 9AM and 9PM daily. We use secure, centralized tools to track all social interactions, so no message is overlooked. This lets us engage swiftly and meaningfully, deepening audience relationships and fostering brand loyalty.
Through our exclusive Wingnut Growth Boost™ service, we elevate your online presence even further. By thoughtfully interacting with potential clients and key industry figures, we drive engagement through strategic commenting and community outreach. The result? Greater brand visibility, a growing follower base, and stronger positioning in the design industry.
We also keep a close eye on your direct messages, flagging qualified leads and helping move them closer to becoming clients.
Do I need to post anything myself?
We have a number of packages that you can choose from which determine how much you post and how much you leave to us. Our fully white-glove service includes a strategy, post creation, and post execution. Our Hybrid Service allows you to do the actual posting if you have the time.
We’ll provide content ideas and support, but the level of personal posting is entirely up to you.
What social media platforms do you manage?
We manage all major platforms, tailored to where your audience is most active:
- Instagram (Feed, Stories, Reels)
- Pinterest
- Facebook
- LinkedIn
- TikTok
- YouTube
- Google Business Profile
- Review sites (Houzz, Google, etc.)
We advise which platforms are worth your time—and which ones aren’t—for your ideal audience.
Do you offer social media advertising?
Yes, we offer paid media services including:
- Instagram and Facebook Ads
- Pinterest Promoted Pins
- Google Ads
Our team will guide you through whether advertising is a good fit for your firm and how it integrates into your organic strategy.
How do you develop a custom social media strategy?
Our strategy development is tailored, data-backed, and brand-first. We begin with a deep discovery session to learn everything about your firm, aesthetic, and goals. We then:
- Analyze your competitors
- Conduct audience and hashtag research
- Craft a 15–25 page custom strategy
- Include a proprietary Social Media Best Practices Guide
- Host a 1-hour live review session with you
It’s the most comprehensive interior design social strategy on the market.
Will I be able to implement the social media strategy myself?
Yes. The deliverables are built to be self-implementable—perfect for teams who prefer to keep execution in-house. But if you’d like hands-on help, we’re here for that too.
Therefore, you may choose which aspects of the strategy you can successfully manage right now and which you’ll want to focus on in the future.
What if I need help with the implementation of the social media strategy?
We’re here to help! Many clients begin with a strategy document, then decide to hire Wingnut Social for consulting or full-service management. We’re flexible—whether you need a thought partner or a full implementation team.
How many platforms is the social media strategy for?
Each strategy covers one social media platform. We’re equipped to handle whichever social media platform you prefer and will provide guidance on where your time and budget will have the greatest impact.
Platforms we support include Instagram, Facebook, X (formerly Twitter), LinkedIn, YouTube, Pinterest, TikTok, and Google Business Profile.
How long until I receive my social media strategy?
It takes approximately three to four weeks from your onboarding session. We believe quality takes time, and our strategies are built to last.
What are the deliverables for a social media strategy?
We provide a document, roughly 15-25 pages, with all of the details for your chosen platform. We also include a proprietary Social Media Best Practices Guide that is only available to Wingnut Social clients.
- A 15-25 page custom strategy document
- Wingnut’s exclusive Social Media Best Practices Guide
- A 1-hour live strategy call with a social media expert
What are the deliverables for a social media strategy?
We provide a document, roughly 15-25 pages, with all of the details for your chosen platform. We also include a proprietary Social Media Best Practices Guide that is only available to Wingnut Social clients.
What makes Wingnut Social’s SEO audit different from others?
Our audits go far beyond automated reports. Your website is reviewed by SEO specialists with deep knowledge of interior design websites. We log into the backend of your site to manually assess:
- Technical SEO
- On-page optimization
- Content strategy
- Local SEO
- Usability and accessibility
We invest in SEO tools to create the technical audit, and we combine that with a fully human-analyzed report, written in plain English with specific, actionable recommendations.Will this improve my SEO?
The audit is the first step in improving your SEO. You will need to make the changes recommended in the audit to fix any SEO problems on your site. SEO is an ongoing process, not a one-time activity.
To really start ranking for search keywords, you will need to continually add new content to your website, such as adding blog posts that are specifically optimized for search engines.
Will this improve my rankings?
Yes—when implemented correctly, our audit recommendations are designed to increase your visibility on Google and drive qualified traffic to your website. SEO is an ongoing process, but this is your first step toward measurable results.
What is the process for the SEO audit?
- You fill out our onboarding form and grant backend access.
- We complete your technical audit and manual site review.
- We compile and deliver:
- A 15-20 page analysis with recommendations
- A 30–100 page technical audit
4. You schedule a 1-hour consultation to go over the results.
After we send these documents to you, you can schedule a one-hour call to answer any questions you may have.
Will I be able to do the work myself?
Like our social media strategies, our interior designer website SEO audits are designed to be actionable and implementable. We focus on providing thorough instructions on how you can complete as much as possible on your own. However, much of this depends on your website platform and if you have people on staff or outsourced to make the technical and content updates needed to improve your website’s discoverability.
Some people have little control over the back end of their website and, therefore, must hire a developer to do the work. Others can make all of the changes themselves.