Social Media for Interior Designers

What makes Wingnut Social’s social media services different?

Wingnut Social stands out because we are not just a social media agency — we’re experts in marketing specifically for interior designers. We understand the nuances of this industry, from capturing the artistry of your designs to speaking directly to the high-end clients you want to attract. Our approach is deeply personalized, never one-size-fits-all.

We take the time to understand your unique style, business goals, and target audience. Then we craft a custom social media strategy that aligns with your brand and elevates your digital presence. Whether it’s constructing compelling content, optimizing posts for maximum reach, or building engaged communities, our work is rooted in deep understanding of both interior design and digital marketing, ensuring that you stand out in a competitive market.  

How long does it take to get started?

We begin with a comprehensive onboarding process that includes a deep-dive conversation where we get to know you and your business while you get to know your account strategist. We work through access to accounts and technical setup to make the process smooth. We get everything we need to begin crafting your custom social media strategy, creating initial content, and more. This process takes roughly three weeks.

Where do you get images from?

At Wingnut Social, we go beyond just posting – we guide you through the entire content creation process, ensuring your social media reflects the full scope of your design expertise. We’ll work closely with you to identify the best photos and videos to capture, guiding framing, angles, and lighting to showcase your work at its best.

If you have existing videos or previously shared content, we can expertly repurpose it, turning past projects into fresh, engaging posts that extend the life of your best work. We also weave in user-generated content (UGC) and other shareable assets to keep your feed dynamic and authentic, building a strong connection with your audience.

For those finishing touches, we offer tailored graphic design support, from polished quote graphics to on-brand image templates, so your content always looks professional and cohesive. For more advanced photo editing or design needs, we’ll coordinate with our network of trusted design professionals to deliver the high-quality visuals your brand deserves.

What if I don’t have enough images?

It’s our job to ensure you have the right amount of content to be lively and active on social, regardless of the number of images you have on hand. When writing your custom social media strategy, we’ll take the number of images you have into account and suggest a variety of content pillars that will appeal to your audience. 

How do you capture my brand voice?

We take the time to get you know you, your work, your ideal client base, and your business. We will study your website, your past social posts, and other content to best capture your tone and style perfectly. Your social media strategy will detail our profile of your voice and messaging so you can see that we have gotten it right.

What sort of reporting do you provide?

We meet as a team weekly to analyze your analytics and insights and discuss changes to your strategy, if any are needed. We provide weekly feedback and updates on your account performance so you can see your growth and reach with every step. You will also receive a detailed monthly report on how your social media accounts are performing.  

Based on those reports, we keep your strategy updated and responsive to what your audience likes to engage with and what drives traffic to your website. Your strategy is a living, breathing, ongoing marketing plan.

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Do I get to approve the posts?

Absolutely. You will have full control, with the ability to review, approve, or request edits on every piece of content before it goes live.

How do you manage comments?

We take a proactive, hands-on approach to community management, responding to all comments on your accounts from 9AM to 9PM, seven days a week. Using secure software, we centralize all your social interactions, ensuring no message slips through the cracks. This allows us to engage with your audience quickly and meaningfully, strengthening connections and building loyalty.

With our proprietary Wingnut Growth Boost TM service, we go a step further, strategically engaging with potential clients and industry influencers through thoughtful commenting and targeted community management. This approach helps increase brand awareness, drive follower growth, and position your business to stand out in the design world.

We also monitor direct messages, alerting you to hot leads and guiding them towards next steps for working with you.

Do I need to post myself?

That depends on the level of service you choose. We can be as hands-on as you need us to be. We know that you are busy with your design business and might not have the time or staff to fully execute your social media strategy. We are happy to create the content, post it, and do your community management. 

We also offer a Hybrid Package where we create the content for you and you do the posting to work within your budget and provide you with more direct interaction with your accounts.

What social media platforms do you manage?

We can manage any platform you’d like us to, and we will advise you on which platform or platforms you should focus your resources.

Social media platforms we can manage include: Instagram, Facebook, X (Twitter), LinkedIn, YouTube, Pinterest, TikTok, and Google Business Profile.

Do you offer social media advertising?

Yes! We offer social media advertising (paid social) and Google ads. If you’re interested in this, please discuss it with our founder, Darla Powell.