Which social media platforms should your business focus on?

There are so many social destinations where your brand can thrive—Facebook, Linkedin, Instagram, TikTok, SparkleDot.

When it comes to social media for business use, are there tons of options? Yes. Did we make that last one up? Also yes. But when the next new thing actually happens, we’ll be all over learning every emerging trend—because in this business expertise means constantly evolving.

Take our quiz and discover where your audience awaits.

What’s most important to you?
Creating an engaged community of fans on social media
How many people see your posts
Targeted advertising
Appearing in search results
Increasing thought leadership

Correct!

Wrong!

Do you enjoy using social media?
Yes! I love it and am on daily.
I usually only watch videos on social.
I like keeping in touch with family and friends on social.
I don’t enjoy it, but I can do it when necessary.
Nope. I avoid it at all costs.

Correct!

Wrong!

How likely are you to reply to all of your comments and messages on social?
I’ve got it down and use a software so all of my comments are in one spot.
I check it a couple of times per week.
Once a week.
I reply to the important ones!
You mean people can send me messages?

Correct!

Wrong!

How often do you blog (or plan to blog)?
Weekly
Monthly
Occasionally
Very Rarely
Never

Correct!

Wrong!

How many high-quality, professionally-shot, original images do you have?
100+
60-100
30-60
Not many
Not many photos, but I have a lot of videos!

Correct!

Wrong!

A new trend in your industry emerges! What do you do?
Snap a picture relating to it
Write a blog about it
Tell my friends and family about it
Find a business article to read
Record a video talking about it

Correct!

Wrong!

How much time are you willing to commit to social media each week?
2-3 hours
4-8 hours
1-2 hours
< 1 hour
8+ hours

Correct!

Wrong!

Who are you targeting?
Men and women in their 30s to 50s
Almost entirely women
55+ men and women
Developers and business owners for commercial design jobs
Mostly men

Correct!

Wrong!

How comfortable are you in front of the camera (video and stills)?
Selfies are fun, and occasional videos are cool too.
Not at all. That would be a nightmare.
Sometimes it can be fun. But I’m not too enthused.
I’d really prefer not to, but if I can do it rarely.
Very! I love talking on camera.

Correct!

Wrong!

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Which social media platforms should you focus on?

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