About Our Digital Marketing Firm
Who is Wingnut Social?
The Premier Interior Design Social Media Firm
At Wingnut Social, we’re not just another marketing agency—we’re your dedicated growth partner. As the leading interior design social media firm, we provide high-touch, bespoke digital marketing services exclusively for interior designers, architects, and luxury home brands.
We understand the refined aesthetic, discerning clientele, and elevated expectations that come with running a high-end design firm. That’s why our approach goes far beyond simply posting on social media. From strategic content planning to expert-level social media, SEO, and analytics, we offer white-glove service designed to elevate your brand presence and drive real business growth.
Why Wingnut Social
Founded by interior decorator Darla Powell, Wingnut Social was born from a clear industry need. Interior designers wanted marketing help from someone who actually understood their world. Today, we’re proud to be a specialized team of marketing strategists, content creators, SEO experts, and social media managers who live and breathe design.
We’ve helped countless interior designers—from boutique firms to nationally recognized brands—grow their online presence, attract ideal clients, and turn followers into booked projects.
What Sets Us Apart?
✓ Specialized Focus: We only work with interior designers and design-adjacent firms. That means your strategy is never generic—it’s tailored to your specific audience and business goals.
✓ White-Glove Service: Think of us as your in-house digital marketing concierge. From day one, we handle everything with a level of care and attention that matches the luxury of your own work.
✓ Results-Driven: Whether your goal is lead generation, brand visibility, or SEO growth, our strategies are grounded in data, creativity, and proven success.
✓ Experienced + Evolving: We’ve spent years mastering the platforms that matter, and we’re always ahead of the curve when it comes to trends and technologies in digital marketing.
Let’s Elevate Your Design Brand
If you’re ready for a partner that truly understands luxury design and delivers exceptional marketing results, let’s talk. Wingnut Social is the interior design social media firm that gets it—and gets it done.
Meet the Wingnuts

Darla Powell
Director and Head Wingnut. Founder of Wingnut Social and Darla Powell Interiors
- Podcast host
- Interior decorator
- Debbie Cake lover

Abigail Wideman
Assistant Director. BA in Journalism: Public Relations, Texas A&M University.
- Avid beach-goer
- Orange cat mom
- Baker

Whitney Schanie
Senior Social Media Manager. BA in History & BS in Secondary Education, University of Iowa.
- Devoted country music concertgoer
- Coffee addict
- Allergic to avocados

Sydney Hill
Social Media Manager + Strategy Specialist. BA in Business Marketing, San Diego State University.
- Sunset watcher
- Interior design lover
- Outdoor adventure enthusiast

Macon Ring
Social Media Manager. BS in Communication, Radford University
- Bravo & Reality TV/ pop culture junkie
- Dog & Cat mom
- Comfort food- mashed potatoes or any form of potatoes

Jennifer Leavens
Social Media & SEO Manager. BA in Communications/Sociology, UC San Diego & MBA, UCLA Anderson School of Management
- Weekend hiker
- Live music addict
- Murder mystery reader