For interior designers, architects & home furnishings brands

SEO Audit & UX Blueprint

Your website should do more than look beautiful—it should help qualified clients find, understand, and trust your business.

One-time investment · Includes a one-hour follow-up consultation

Your custom roadmap

Not a confusing automated report

Your custom SEO Audit & UX Blueprint uncovers the technical problems, content gaps, missed keyword opportunities, and AI-search readiness issues holding your site back. You’ll receive a clear, prioritized roadmap built for your design or home-industry business.

4Areas reviewed, from site health to AI search
By handExpert review of your site and its back end
1 hourFollow-up consultation to walk through the findings

What’s included

What You’ll Walk Away With

A comprehensive SEO Audit & UX Blueprint that shows you what is limiting your visibility, what deserves attention first, and how to build a stronger foundation for qualified organic traffic across Google and emerging AI-powered search.

Technical SEO & Site Health

  • A technical review of site errors, warnings, indexing issues, and crawlability
  • Duplicate or missing metadata, headers, and low-value or thin content
  • Broken internal and external links
  • Image optimization, sitemap, and robots.txt recommendations
  • Website speed, mobile usability, and other technical barriers affecting search visibility and user experience

Search Visibility & Competitive Opportunity

  • Current organic keyword rankings and new keyword opportunities
  • Competitor visibility and content-gap analysis
  • Backlink profile, referring domains, and authority signals
  • Recommendations for service, specialty, and location-based search visibility

Content Architecture & User Experience

  • Site architecture, navigation, and URL-structure review
  • Internal-linking recommendations that help visitors and search engines understand your expertise
  • Review of your core pages, service content, project pages, and blog strategy
  • Clear recommendations to improve messaging, usability, and conversion paths

AI Search Readiness

  • AI-crawler accessibility and robots.txt review
  • Brand, founder, service, specialty, and location clarity
  • Expert-content, FAQ, and structured-data opportunities
  • Project-page depth, internal linking, citations, backlinks, and authority recommendations
  • Guidance for measuring visibility and referral traffic from AI-powered search platforms
Dark staircase with patterned wallpaper and a gilded mirror
Design: HLM Designs · Photo: Penlight Media
Light kitchen with a marble backsplash and woven counter stools
Design: Hendrickson Interiors · Photo: Penlight Media
Bathroom entry with patterned tile and brass sconces
Design: Rob Bowen · Photo courtesy of Rob Bowen

the search visibility of local competitors within three months, plus a 27-spot jump in average Google position, for a design-build firm.

Read the case study

Clear Recommendations—Not More Technical Jargon

Automated tools can flag problems, but they cannot understand your business or judge the experience your ideal client has on your website. Our SEO experts manually review your site and its back end, interpret the findings, and turn them into an actionable, prioritized plan your team can actually use.

After your Blueprint

Choose Your Next Step

Option 1

Implement the Blueprint Yourself

Use the audit as your optimization roadmap. Your purchase includes a one-hour follow-up consultation so we can walk through the findings, answer your questions, and help you understand where to begin.

Get the SEO Audit & UX Blueprint

Option 2

Let Wingnut Implement It for You

Move into an ongoing Wingnut SEO plan and our team can handle the technical fixes, content optimization, and authority-building work for you. The audit becomes the strategic foundation for improving your website’s search visibility over time.

Book a discovery call

How it works

What Happens After You Purchase

Step 1

Access & goals

We’ll contact you to gather access and learn about your services, markets, goals, and ideal clients.

Step 2

Technical & manual review

Our team completes the technical and manual review and develops your prioritized SEO Audit & UX Blueprint.

Step 3

Your follow-up consultation

We schedule your follow-up consultation to walk through the findings and recommended next steps.

Built for Design Businesses That Need More Than a Beautiful Website

A strategic SEO and user-experience review created for interior designers, architects, and home furnishings brands that want their websites to attract the right audience, support their credibility, and generate better opportunities.

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