Category: Instagram

The Interior Design Instagram Formula That Generates 50% Of Alisa Popelka’s Clients –

As the two got to know each other via social media they struck up an online friendship. That's when Alisa decided to crank up her Instagram strategy even more by signing up for the Wingnut Social strategy package. The results of adding what she learned...

What To Do About Instagram’s Declining Engagement – Are Instagram Promotions Worth It?

So instead of swimming against the tide of the inevitable Darla decided to go surfing - and tried out a 2 day experiment using Instagram’s promotional feature. And she reeled in 70 followers in two days. How? Glad you asked…(but you should listen...

How to Get Your Trades on Instagram

On this week’s Marketing Monday Minisode, Darla and Natalie admit that when it comes to working with trades, they’ve kissed a few frogs and have the warts to prove it. But they found their current general contractor through Instagram. And that’s...

Facebook or Instagram: What’s Better for Interior Designers

Facebook just isn’t what it used to be when it comes to organic traffic. But there are still ways you can make it valuable for your interior design business. The first is to create a group. If you can start a group and get users into your group and...

Are Instagram Pods Worth It?

If you’ve never heard of an Instagram Pod, it’s when people who are in a similar industry or share a similar interest join one big group direct message on Instagram. And when a member of that group posts something, they post about it in the DM. Then...

Winning the Hashtag Game on Instagram

Natalie plumbs her encyclopedic knowledge of social media marketing to cite a figure from a recent study that showed just one hashtag can expand the reach of your post by 12%. But how do you know what hashtags to use? It’s going to vary based on who...

Everything You Need to Know About Instagram Creator Accounts

Instagram Creator Accounts for Designers Instagram’s director of product development Ashley Yuki recently spoke with The Hollywood Reporter about creator accounts, and here’s what you’ll get: flexible profile controls, simplified messaging...

Be a Social Media Rock Star with Kate O’Hara

Kate pioneered the firm’s expansion into national and international clientele. She says her favorite part of her role is in getting to speak with so many of our potential clients from around the world. She was also one of Austin’s Social Influencers...

How to Build Authenticity on Instagram with Shana Heinricy

Darla and Natalie talk to Shana (on her own free will) about how to achieve authenticity in social media, and why it’s different than what most people think. In addition to being Wingnut Social’s director, Shana has a masters degree in communications,...

Social Media Success Stories with Yours Truly

Now it would be easy to fudge the numbers a bit, and count some accounts as driven by social media because maybe a client became aware of Darla Powell Interiors through Instagram or Pinterest. But Darla and Natalie take a hard look at the numbers, and...

Becoming an Instagram Personality with Natalie Reddell

Case in point: Today’s guest on the Wingnut Social podcast, Natalie Reddell. Natalie is an interior designer based in Richmond, Virginia, and under her social media nom de guerre Commander-in-Chic, she’s made a name for herself in both the interior...

Instagram ROI for Interior Designers with Widell and Boschetti

Both Christina and Barette join Darla and Natalie for today’s episode, talking about the time commitment required to make Instagram work for your business, and how authenticity has allowed them to rise above the ranks. Social media has definitely been...

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