Case Study: High-End Vacation Home Design
PROBLEM
North Shore Nest approached Wingnut Social with the goal of increasing their Instagram following and engagement. This growth wasn’t just about boosting numbers; it was centered on building an authentic community, gaining recognition from well-known publications, and connecting with vendors who value their expertise and emphasis on timeless, quality design. Despite already having an established presence, North Shore Nest felt their social media efforts weren’t fully translating into the level of inquiries or recognition they sought within the design community.
SOLUTION
To align with North Shore Nest’s sophisticated design aesthetic and business goals, Wingnut Social implemented a bespoke social media management plan—anchored in strategy, elevated by design, and executed with a white-glove approach. While Instagram served as the primary platform, content was also optimized for Facebook to ensure cohesive brand storytelling across channels.
At the heart of our approach was a refined content strategy, built around a curated calendar featuring design reveals, educational insights, behind-the-scenes storytelling, and strategic collaborations. Each post was thoughtfully crafted to inform, inspire, and foster meaningful connection with North Shore Nest’s audience.
Visual cohesion and brand elevation were key. We prioritized high-quality, editorial-style imagery to reflect the client’s timeless aesthetic, while balancing it with authentic content that offered a personal glimpse into their process and philosophy. The result was a social presence that felt both polished and approachable.
To attract discerning homeowners looking to design and purchase second homes—particularly in the North Shore area—we also developed bespoke travel guides. These served as both an aspirational resource and a strategic lead-generation tool, positioning North Shore Nest as an insider authority on lifestyle, design, and the region itself.
A key part of our growth strategy involved tagging and highlighting local vendors and luxury product partners in North Shore Nest’s content. This thoughtful collaboration not only strengthened industry relationships but also encouraged reciprocal sharing, significantly increasing brand visibility among aligned, design-forward audiences.
Monthly strategy calls with the North Shore Nest team ensured continued alignment, clarity around goals, and the opportunity to adapt tactics as needed. Additionally, we optimized supporting content on Pinterest to extend reach and reinforce brand consistency across platforms.
Through intentional storytelling, elevated visual execution, and strategic relationship-building, Wingnut Social delivered a results-focused solution that positioned North Shore Nest as both a design authority and a collaborative industry presence.
LET’S GET SPECIFIC
While working with Wingnut Social, North Shore Nest experienced a significant surge in digital performance, with Instagram impressions climbing to an impressive 958.5K. Daily reach averaged 1,200 unique users, reflecting steady visibility among a highly targeted audience. This growth was driven by a content strategy rooted in compelling visuals, clear calls to action, and messaging designed to resonate with design-savvy homeowners.
A key component of this success was North Shore Nest’s collaboration with over 40 high-end vendors and publications, all aligned with the luxury home and interior design space. These partners not only reshared the brand’s content, but also amplified its reach to their own discerning audiences—leading to increased profile visits, website traffic, and direct client inquiries. The results underscore the power of elevated, strategic content paired with authentic industry relationships to spark meaningful engagement and long-term growth.
HEAR THEIR STORY…
Want to hear more about the strategy, collaboration, and creative vision behind North Shore Nest’s social success? Listen to our episode of the Designed by Wingnut Social podcast featuring the NSN team here!
