Case Study: Full-Service Interior Design Firm
PROBLEM
Julianne Hendrickson approached Wingnut Social with the goal of growing her Instagram following to 10,000. This growth was desired not just for vanity metrics, but as a strategic move to attract a higher caliber of clientele whose tastes and project scopes aligned with Julianne’s design aesthetic and professional aspirations. She felt that her current social media presence, while engaged, wasn’t translating into the types of design opportunities she was seeking.
SOLUTION
Wingnut Social developed a comprehensive social media management strategy for Julianne, with a primary focus on Instagram while also optimizing content for Facebook.
The plan ensured a consistent presence with five posts per week on Instagram, including Reels, to maintain engagement. Community management was a key element, with active inbox management and prompt responses to comments and messages to nurture community interaction. Monthly reports were delivered to Julianne, alongside weekly internal reports for performance tracking and strategic refinement. Paid advertising campaigns on Facebook or Instagram were run each month to increase reach and engage specific audiences. Monthly meetings were held with Julianne to review progress, refine goals, and adjust strategies as needed.
In addition, the Wingnut Growth Boost strategy was implemented to proactively engage with potential clients and build relationships. Content on Facebook was continually monitored and fine-tuned to maximize its impact and support overall social media goals. Bi-weekly “Wingnut Wins” meetings were conducted to share insights, celebrate successes, and enhance team learning.
This well-rounded approach ensured a consistent, dynamic presence on Instagram, while leveraging Facebook’s reach to help achieve Julianne’s business objectives.
LET’S GET SPECIFIC
Over a three-year period, Hendrickson Interiors has experienced impressive growth, gaining more than 14,000 followers. When the client first partnered with Wingnut Social, they had only 746 followers. Today, Hendrickson Interiors boasts a following of 15,000.
During this period, Hendrickson Interiors garnered a total of 2.1 million impressions on Instagram. Impressions refer to the total number of times content is viewed, including multiple views by the same person, and are key to measuring the reach and potential engagement of the content.
On average, Hendrickson Interiors reaches 4,200 users on Instagram each month. Their engagement rate has consistently hovered around 4.18% over the past three years, well above the average rate of 1-3% for accounts with 15,000 followers.
In the past three years, Hendrickson Interiors has accumulated 7,000 comments, 57,000 likes, 1,400 website clicks, 24,400 profile views, and over 4,800 saves. Julianne Hendrickson typically receives 4 to 8 leads or service inquiries annually through Instagram or Facebook direct messages alone. This number does not include inquiries submitted via the website’s contact form, even when those visits originated from social media referrals.
HEAR IT FROM JULIANNE…
“I’ve been a Wingnut Social client for almost four years. When I first started using Instagram, I had no idea who my core audience was and didn’t know how to use the features. Wingnut Social is an expert at doing both. They have taken my social media and made it something that I couldn’t do myself. I am so thankful and have no intention of not using them for a very long time.”
