PROBLEM

MOOD Design + Build partnered with us seeking a strategic solution to enhance their digital presence and elevate their reputation as a premier design-build firm in Chicago. Their goal was clear: to establish themselves as a recognized authority in the industry—to be seen, heard, and known—while building enduring credibility that reflects the caliber of their work.

SOLUTION

To elevate MOOD Design + Build’s brand awareness and establish lasting authority in the digital space, Wingnut Social implemented a meticulous, research-led approach grounded in clarity, precision, and expertise.

We began with an in-depth SEO audit—designed to surface untapped opportunities and guide every strategic decision with intention. From there, we crafted a distinctive brand voice for MOOD: confident yet approachable, creative yet grounded in operational excellence. This voice reflected their unique edge—expertise in managing large-scale, design-build projects with precision and grace—setting them apart in a competitive Chicago market. Recognizing the foundational role of search in client acquisition, we prioritized strategic SEO enhancements to strengthen their digital footprint and ensure MOOD shows up where it matters most.

LET’S GET SPECIFIC

Website SEO Maintenance

Wingnut Social recognized that elevating MOOD Design + Build’s online presence would require more than just visibility—it demanded strategic prominence. Understanding that discerning clients turn to search first, we implemented a tailored SEO strategy designed to ensure MOOD would not just appear—but stand out—in search results.

Our engagement began with extensive keyword intelligence, focused on hyper-relevant, geo-targeted terms to position MOOD within the competitive Chicago design-build landscape. We meticulously optimized their website architecture, metadata, and content structure to enhance indexing and boost visibility across high-value queries.

This was not a one-and-done engagement. Our ongoing SEO maintenance included proactive link building, refined content alignment, and adaptive performance reviews—ensuring the brand’s digital foundation remained both future-forward and algorithm-resilient.

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Content Strategy: Blog & Landing Pages

To further expand MOOD’s organic reach, we implemented a robust content ecosystem designed to position the brand as a thought leader in the design-build space.

We launched a strategically optimized editorial blog—not just for the sake of content, but for results. Each article was crafted to meet search intent, capture high-value keywords, and deliver actionable insights for MOOD’s ideal clientele. By aligning SEO best practices with content that was elevated, relevant, and educational, we created an evergreen engine for lead generation.

In parallel, we designed bespoke landing pages that mapped directly to targeted search topics. These were internally linked through the blog network to boost domain authority and improve content discoverability—ensuring visitors landed precisely where conversion was most likely. All content was seamlessly integrated into MOOD’s social strategy, driving traffic via social bios and amplifying reach across platforms.

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Measurable Impact

Wingnut Social’s data-driven execution translated into transformative results—measured not just in metrics, but in market presence and brand influence.

Within the first three months of partnering with Wingnut Social, MOOD Design + Build saw a remarkable transformation in their digital performance. Instagram impressions surged by 20,400%, while engagements skyrocketed by 48,300%, and their follower count more than doubled, reflecting a powerful increase in brand resonance and visibility. On the search front, MOOD’s website visibility climbed to 13.07%, a 1.76% lift that far outpaced their two closest competitors, who remained at just 1.16% and 0%. In terms of discoverability, MOOD experienced an improvement of 26.95 positions in their average Google search ranking, reaching an average position of 38.45. Most notably, organic search traffic increased by 27%, driving a steady stream of qualified leads and reinforcing MOOD’s authority in the Chicago design-build market.

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By entrusting Wingnut Social, MOOD Design + Build benefited from a white-glove digital strategy that removed the guesswork, alleviated internal lift, and delivered measurable growth, prestige, and positioning—all within a highly competitive space.