Case Study: Boutique Design and Build Firm

PROBLEM

Kendall Design Build approached Wingnut Social with a clear goal: to elevate their brand awareness and forge a strategic partnership with Stoffer Cabinetry. Despite having an established social media presence, they struggled with stagnant follower growth and an audience that didn’t align with their ideal demographic. Their primary challenge was that while engagement was present, it wasn’t translating into the high-caliber design opportunities they aspired to attract.

With a focus on expanding visibility and reaching a more discerning clientele who shared their design sensibility and professional ambitions, the team recognized the need for a more targeted, results-driven approach.

SOLUTION

The Kendall Design Build (KDB) team sought a social media partner that could provide a truly white-glove experience—enabling them to remain 100% hands-off while focusing on what they do best: exceptional design. Wingnut Social stepped in to manage all aspects of their social media presence, ensuring the team’s time and energy were dedicated to their craft, not their digital strategy.

Wingnut Social crafted a comprehensive social media management plan, with a primary focus on Instagram and additional optimization of Facebook content. The strategy involved posting consistently—five times per week, including Reels—to spotlight the construction journey, feature historic home renovations, offer behind-the-scenes glimpses, and showcase finished projects. These posts were carefully designed to engage a refined audience, resonating with those interested in both new builds and high-end historic home renovations.

A critical element of the strategy was our Wingnut Growth Boost, which was instrumental in attracting the right followers. Through active community engagement, including prompt responses to messages and comments, we successfully increased the number of followers within KDB’s target demographic. This not only grew their online presence but also resulted in a direct translation to quality leads, with potential clients actively reaching out.

Additionally, we implemented monthly paid campaigns on Instagram and Facebook to amplify reach and specifically attract high-caliber prospects interested in new builds and historic home renovations. By taking a comprehensive, hands-off approach for KDB, Wingnut Social was able to elevate their brand visibility and drive real business growth—turning increased social engagement into actionable leads and new design opportunities.

LET’S GET SPECIFIC

Wingnut Social’s strategic approach to social media marketing has driven exceptional growth for Kendall Design Build (KDB) over the past two years. By focusing on intentional content creation and fostering an engaged community, Wingnut Social elevated KDB’s presence as the premier choice for whole-home building and remodeling projects in the Detroit Metropolitan and Historic areas.

Key metrics showcase significant progress: KDB’s reach increased by 60%, expanding the brand’s visibility to a wider and more engaged audience. The brand saw over 700 website clicks, reflecting strong interest beyond social media, and 205K profile views, which boosted brand discovery. Engagement also spiked, with 296 messaging conversation starts, showing a growing trust and interest from followers. Additionally, KDB gained over 900 new followers, demonstrating genuine, organic growth despite previous challenges.

Beyond social media, Wingnut Social’s efforts extended KDB’s partnerships, particularly with Stoffer Cabinetry, which increased brand awareness and strengthened relationships with other female-owned businesses in the area. Through effective strategy and compelling content, Wingnut Social has positioned KDB for continued success in the competitive design and construction market.

HEAR IT FROM TERRI…

“We’re more over the moon than we thought possible! You guys have completely changed our business and exceeded all expectations. We closed 300% more business this July than last, so thank you!”