The Secret Language of High-End Clients (And How to Speak It)

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The Secret Language of High-End Clients (And How to Speak It)

What if “great work” isn’t enough to attract the clients you really want?

Luxury clients aren’t just buying your taste or talent but investing in an experience that speaks their language. In this episode, photographer and author Jeffrey Shaw pulls back the velvet curtain on how affluent buyers make decisions. Whether you’re aiming for high-net-worth homeowners or want to elevate your design game, this conversation will shift how you think about value, messaging, and what “luxury” really means.

Here’s what you’ll learn:

Why interior design is inherently a luxury—and what that means for your marketing
How affluent buyers think, what influences them, and what they really value
The “boxwood vs. pine” mindset shift that changes everything
How to create brand resonance that makes dream clients feel seen
Why great isn’t good enough—and what to do about it

If you’re an interior designer looking to attract clients who value your work at the highest level, this episode will help you get there.

Listen now and start speaking the secret language of luxury.

About Jeffrey Shaw

Jeffrey speaks about how to sell to the rich at association events and conferences such as ImagingUSA, HOW Design, Growth Marketing, and ProfitCon, as well as for corporations like Verizon and BMW. He is the author of two books, The Self-Employed Life and LINGO, a LinkedIn Learning Instructor, and host of The Self-Employed Life, which ranks among the top 15% of all podcasts on iTunes.

Website:https://jeffreyshaw.com

Instagram: https://www.instagram.com/jeffreyshaw/

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