All Episodes

The Wingnut Social Media Marketing Podcast

How to Land High-End Clients with Debbe Daley

Debbe Daley has been in interior design for 30 years, working with nearly 700 clients, many of them high-end. Debbe has seen it all in the industry over the past few decades, and on today’s show she talks about how she approached networking on and offline,...

How to Build Authenticity on Instagram with Shana Heinricy

Darla and Natalie talk to Shana (on her own free will) about how to achieve authenticity in social media, and why it’s different than what most people think. In addition to being Wingnut Social’s director, Shana has a masters degree in communications,...

Marketing Your Interior Design Business for Vacation Homes with Nicole O’Dwyer

Nicole O’Dwyer is the owner of NS Interior Designs, and because she lives in Northeastern Pennsylvania, right by the Poconos, she specializes in helping with new home construction and second-home design. Nicole has worked hard to market her company...

What It Means to Be a Design Influencer with Adam Japko

Adam Japko is the founder of Esteem Media, home to leading national and local media brands in the luxury home design, gardening, and fine wine communities. Some of those brands include Atlanta Homes & Lifestyles and New England Home. But he’s on...

The Importance of Networking at Industry Events with Jane Dagmi

Jane Dagmi is the editor of Designers Today, a great interior design magazine that all designers should be subscribed to. Jane has been in the magazine industry for more than 20 years, and as editor, her focus is less on the pretty pictures of interior...

Creating a Sustainable Design Business through Profit First with Michele Williams

Michele Williams is a certified Profit First professional who focuses on helping creative business owners grow the profit of their business. She’s the head honcho of Scarlet Thread consulting, and helps business owners fix their financials and better...

Is Blogging Dead for Interior Designers?

Carla Aston has had her own design firm since 2001 and has been an industry leader in blogging, with her “Designed with Carla Aston” blog being a must-visit destination for anyone interested in interior design. Today on the Wingnut Social podcast,...

How to Gain Confidence in Your Marketing with Heather Havenwood

Heather is a self-described serial entrepreneur, of Havenwood Worldwide, LLC and Chief Sexy Boss. She is regarded as a top authority on internet marketing, business strategies and marketing. Getting her start in 1999, she has played an active role in...

Marketing Secrets for Your Interior Design Business with Michelle Binette

Darla and Natalie talk with Michelle about how her marketing career informs her interior design business, how brand marketing and direct-response marketing are different, and how she drummed up her first client with a simple marketing trick. In 2016,...

Social Media Success Stories with Yours Truly

Now it would be easy to fudge the numbers a bit, and count some accounts as driven by social media because maybe a client became aware of Darla Powell Interiors through Instagram or Pinterest. But Darla and Natalie take a hard look at the numbers, and...

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