Growing your presence on social media is important if you’d like to acquire new clients through your online advertising efforts. A comprehensive strategy built with paid and organic efforts is a strong way to chase your goal of increasing brand awareness and acquiring clients.

While paid efforts will increase your reach to new audiences, it is not the only way to do so.

Organic efforts are free and are the key to humanizing your business to potential clients and building genuine connections. These efforts consist of likes, comments, direct messages, participation in Facebook groups, and using hashtags. While they are time-consuming, they are free and will help your business reach new audiences and build a genuine following.

Interested in learning more about organic efforts? Hop on over HERE