With Instagram stories always stepping up to the plate as a comparison, many brands may opt out of Snapchat and go the Instagram route.

While this is okay for some, it could certainly be a missed opportunity for others. 

It all depends on where your target audience spends their time. If you are not publishing content and engaging with your target audience where they spend their time and are likely to engage with you, you could miss out on leaving a memorable impression on them that could lead to future business. 

Considering whether you should use Snapchat is just as important as deciding whether or not you should be on Twitter, Pinterest, or even Facebook. Determining where your brand should live on social media and where to spend time is crucial to a strong social media strategy. If you’re looking for help with that, you’ve come to the right place.